| Minden / Shreveport, Louisiana | |
|---|---|
| Branding | KPXJ CW 21 (general) KTBS 3 News (newscasts) |
| Slogan | Straight to the Point |
| Channels | Digital: 21 (UHF) |
| Subchannels | 21.1 The CW HD 21.2 Me-TV |
| Affiliations | The CW, ABC (alternate) |
| Owner | KTBS, Inc. (Minden Television Company, LLC) |
| First air date | August 31, 1998 |
| Call letters' meaning | PaX (refers to former affiliation) |
| Sister station(s) | KTBS-TV |
| Former callsigns | WPXO (1998-1999) |
| Former channel number(s) | Analog: 21 (UHF, 1998-2005) |
| Former affiliations | All Primary Pax TV (1998-2003) UPN (2003-2006) All Secondary Pax TV (2003-2004) The WB (September 2006, temporary CW transitional) |
| Transmitter power | 1000 kW |
| Height | 502 m |
| Facility ID | 81507 |
| Website | www.kpxj21.com |
KPXJ is the CW-affiliated television station for Shreveport, Louisiana. Licensed to Minden, the station broadcasts a digital signal on UHF channel 21. KPXJ's transmitter is located in Mooringsport. The station is owned by The Wray Family as part of a duopoly with the area's ABC affiliate KTBS-TV. The two stations share studios located on East Kings Highway in Shreveport.
Although KPXJ only broadcasts over-the-air via a digital signal, it is offered on Comcast cable in Shreveport, Suddenlink Cable in Bossier City, Cableone in Texarkana, AR/TX, and various other cable systems in the region as well as DirecTV and Dish Network.
Contents |
The station's digital signal is broadcast on UHF channel 21, and is multiplexed:
Digital channels
| Virtual channel |
Video | Aspect | Programming |
|---|---|---|---|
| 21.1 | 720p | 16:9 | Main KPXJ programming / CW HD |
| 21.2 | 480i | 4:3 | Me-TV |
In September 2005, the station launched its digital signal on UHF channel 21. Because KPXJ never got a companion digital channel, it had to turn its analog NTSC signal off (a move called a "flash-cut"). This move caused an uproar with viewers of the station who did not have the equipment to receive over-the-air digital broadcasts or cable. Three months later, DirecTV put the station on their signal. Dish Network added the station in April 2007.
KPXJ launched on August 31, 1998. The station's calls were originally WPXO and it served as the area's PAX (now ION Television) affiliate which launched the same day. On January 8, 1999, WPXO's calls changed to the current KPXJ.
In 2003, KPXJ was sold by Paxson Communications to The Wray family who also owns the area's ABC affiliate KTBS. That station's 5 and 10 p.m. newscasts were already being rebroadcast on KPXJ in addition to KTBS handling KPXJ's sales and advertisements.
In September of the same year, KPXJ became the area's UPN affiliate after being on KSHV for many years, and even earlier but briefly in 1995 on CBS affiliate KSLA. KPXJ continued to broadcast PAX programming on a secondary basis until April 2004, and continued to air the Worship Network late at night until early 2010. In the 2006 United States broadcast TV realignment, KPXJ became the CW affiliate, and WB affiliate KSHV took the MyNetworkTV affiliation. That summer, KPXJ removed its UPN branding, unlike most UPN and WB stations converting to The CW, replacing it with the CW branding.
After MyNetworkTV launched September 5, 2006, KPXJ began broadcasting the final two weeks of WB programming late at night. KPXJ began broadcasting The CW on September 18, 2006.
Due to its relations with KTBS, KPXJ can take on the responsibility of airing ABC programming when KTBS is not able to do so due to a special event or an emergency. An example is that when KTBS aired the Louisiana Governor Election, KPXJ aired an ESPN on ABC football game between Michigan and Illinois.
KPXJ is part of the Southland Conference Television Network, which includes a football game of the week on Saturdays. KPXJ also carries games from the ACC.
KPXJ began rebroadcasts of news from KTBS in 2001 when it and numerous other PAX affiliates began airing rebroadcasts of news from a "Big Three" station.
In 2003, after KPXJ was sold to become a duopoly with KTBS, that station began producing a daily 9 PM newscast. It was the first, and to this day, only locally-produced 9 p.m. newscast in the market (KMSS airs a 9 p.m. newscast, but it is produced by sister station KFXK in Longview). Additionally, KTBS produces a weekday morning newscast for KPXJ entitled KPXJ 21 News at 7.
On August 3, 2009, KPXJ expanded its 9 p.m. newscast to one hour, making it the first hour-long newscast in the market, in the process, it was renamed The KTBS 3 9:00 News Hour.
On Friday nights during high school football season, KPXJ airs an hour-long highlight show called Friday Football Fever; the show is hosted by KTBS sports director Tim Fletcher.
Anchors
Storm Team 3
Sports team
Reporters
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