| City of license | Siloam Springs, Arkansas |
|---|---|
| Broadcast area | Fayetteville (North West Arkansas) area |
| Branding | 101.1 KLRC |
| Slogan | "The Positive Difference" |
| Frequency | 101.1 FM (MHz) 99.1 FM (MHz) 103.5 FM (MHz) |
| Format | Contemporary Christian |
| ERP | FM: 6,000 watts |
| Class | A |
| Owner | John Brown University |
| Webcast | Listen Live |
| Website | KLRC.com |
KLRC is a non-commercial Contemporary Christian music radio station based in Siloam Springs, Arkansas, broadcasting on 101.1 FM in the Northwest Arkansas area.
It is also heard on 99.1 FM in Bentonville, and at 103.5 FM in Springdale. The Gospel Music Association (GMA) has named KLRC as the GMA/Christian Music Broadcasters (CMB) Small Market Radio Station of the Year four times: in 2001, 2002, 2006, and 2008.
KLRC began in late August 1983 as a 100 watt station serving only the John Brown University (JBU) campus and the immediate community. Located at 90.3 FM, the station was housed in the Cathedral of the Ozarks on the JBU campus. Its primary purpose was to serve as a training ground for JBU broadcasting students.
In the fall of 1988, the U.S. Federal Communications Commission (FCC) approved a power increase to 3,000 watts. With the higher power, the FCC also changed the frequency of KLRC from 90.3 to 101.1 FM. Late 1990 brought another improvement in the KLRC signal. A power increase from 3,000 watts to 6,000 watts doubled the effective power of the station, allowing full coverage of Northwest Arkansas. The estimated audience after the increase was 10,000 people.
KLRC continued to see steady growth through the early 1990s. The number of listeners increased, and the donations received at each annual sharathon increased as well. In January 1996, KLRC began broadcasting 24 hours a day. In 2000, the sixty year old tower that KLRC had been broadcasting from was allowed to fall as the station began broadcasting from a new tower and transmitter. And, in September of that year, KLRC debuted worldwide with its live internet stream.
In 2002, KLRC moved out of the Learning Resource Center and into its own building on the west end of the John Brown University campus, giving the station more room to expand. By July 2005, KLRC began broadcasting 23 hours of locally generated music programming each weekday. The station also added a new “Family Hour” each weeknight, comprising two family-oriented talk shows. The studios were moved again in the summer of 2011, this time to a building located off-campus in downtown Siloam Springs.
The station's growth has continued, as the station went from one full-time employee in 1996 to seven full-time and several part-time staff by 2011.
Mark Michaels and Keri Lynn are the station's morning hosts. Sean Sawatzky is the midday host, and Ansen Bayer is the afternoon show host. Kalynn Johns hosts evenings, and a variety of part-time staff and John Brown University broadcasting students fill the remaining on-air roles.
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