| City of license | Las Vegas, Nevada |
|---|---|
| Broadcast area | Las Vegas metropolitan area |
| Branding | KLAV |
| Slogan | The Talk of Las Vegas |
| Frequency | 1230 (kHz) |
| First air date | 1947 |
| Format | Brokered programming/Talk radio |
| Power | 1,000 watts |
| Class | C |
| Callsign meaning | LAs Vegas |
| Owner | Hemisphere Media, LLC |
| Webcast | Listen live |
| Website | www.klav1230am.com |
KLAV is a commercial radio station located in Las Vegas, Nevada, broadcasting 1230 AM. KLAV airs talk and brokered programming; the community can purchase broadcast airtime on the station.[1] It is owned by Hemisphere Media, LLC.[2]
KLAV ran a middle-of-the-road (MOR) format until the late 1970s. In early 1979, at the peak of the disco craze, the station endeared itself "Disco 1-2-3 KLAV". KLAV evolved to a Top 40 format in the early 1980. It played a lot of R&B/Urban music that rival Top 40, 98.5 KLUC, would not play at the time. KLAV was the first commercial station to play rap/hip-hop music in Las Vegas. In 1985 the station briefly switched to an easy-listening format and changed its call letters to KEZD but returned to its traditional KLAV name and time-brokered format by 1987.
KLAV previously broadcast from atop the former Bob Stupak's Vegas World Hotel & Casino until its closure in 2000. The station broadcast in a few locations around the Las Vegas Valley but eventually settled down at its current East Desert Inn Road location.
KLAV currently has sports rights to the Nebraska Cornhuskers and the Oakland Raiders.
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