| City of license | Bethany, Oklahoma |
|---|---|
| Broadcast area | Oklahoma City metropolitan area |
| Branding | Wild 104.9 HD |
| Slogan | "All The Hits Now" |
| Frequency | 104.9 MHz |
| First air date | 1965? as KNBQ |
| Format | Rhythmic Contemporary |
| ERP | 6,000 watts |
| HAAT | 100 meters |
| Class | A |
| Facility ID | 6509 |
| Callsign meaning | K K WilD |
| Owner | Cumulus Media |
| Sister stations | KYIS, KATT, WWLS, KQOB, WKY |
| Website | Wild1049hd.com |
KKWD, known as "WILD 104.9", is a Rhythmic Contemporary radio station serving the Oklahoma City area. The Cumulus Media outlet broadcasts at 104.9 MHz with an effective radiated power of 6 kW and is licensed to Bethany, Oklahoma.
Citadel Broadcasting relinquished 11 of its radio stations including KKWD to The Last Bastion Station Trust, LLC upon merger of many ABC Radio stations. However as of June 19, 2008; Arbitron has expanded Oklahoma City's market definition allowing Citadel to own 5 FM stations in the said area, at which time Citadel Broadcasting applied to re-acquire KKWD from The Last Bastion Station Trust, LLC with the FCC. According to FCC documents, KKWD was re-absorbed into Citadel's station portfolio on July 9, 2009.
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The station was on the air as CHR KNBQ in 1965 from the Coronado Shopping Center at 39th and MacArthur (NE Corner). Later that year the station flipped to Gospel and changed its call sign to KGOY (K-JOY). In the 1980s the station was broadcasting Inspirational music, then switched to a Christian Adult Contemporary format with the call sign KJIL ("Jesus Is Lord"). Shortly after being bought by Broadcast Equities,[1] the station call sign was changed to KNTL ("News Talk Leader") on March 19, 1990.[2] When Bott Communications acquired the station in November 1994, the format initially remained the same,[3] but later it shifted to Christian Teaching.
Citadel Broadcasting purchased the station, along with "SportsRadio 640" WWLS-AM and "Sports Talk 1340" KEBC, in 1998. The purchase was finalized May 4, 1998, but the format was changed in advance (January 17, 1998) to Sports–Talk[4]. The station was known as “WWLS The Sports Animal”, a mirror of WWLS-AM, but on April 11, 2002, the Sports Animal moved to 105.3 FM. WWLS-FM became "K-Bull" with the calls KQBL and adopted a Hot Country format until Christmas 2002. On December 26, 2002, the station returned to sports-talk “WWLS The Sports Animal,” but the station was still operating under the KQBL calls until the WWLS-FM calls returned on March 6, 2003. On October 23, 2006, KKWD swapped signals with sister station WWLS-FM and moved to the 104.9 frequency from 97.9 in order to have a new high definition signal. Under its format playing pop/Top40 music with a heavy mixture of hip hop and R&B with occasional Dance product, KKWD's main competitors are Urban rival KVSP and Top 40 Pop rival KJYO.
KKWD has been known for its outlandish stunts since its January 2000 launch, such as the April Fools' Day stunts where the on-air announcers from sister KINB performed all shifts in Spanish and where the station ran a continuous loop of the song "Wild Thing" by Tone Lōc for two consecutive weeks. Most recently, after a change in on-air presentation, the station was "quarantined" by a fictional government agency due to the possibility of an "epidemic" among the station's staff; at the end of the stunt it was revealed that the station in fact had "Spring Fever" in reference to an upcoming station concert.
Weekday hosts include Joey and Heather in the Morning, Nugget, Cisco on afternoons, Bobby the Italian Stallion on evenings, Nita Skyy on nights, and Slammin' Sean on overnights. Weekend hosts include, Mojo (Ric Reece, also on sister KYIS), Rich, D.J. E.T., Chuck Wild. Mixers include D.J. Saad, D.J. Kidd Leow, and D.J. Diverse.
KKWD-FM is located on 4045 NW 64th on the 6th floor of the Yellow Book building in OKC. The request line is 405-460-9453.
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