KKCW

KKCW
City of license Beaverton, Oregon
Broadcast area Portland, Oregon
Salem, Oregon
Vancouver, Washington
Branding K103
Slogan "Portland's Soft Rock Station"
Frequency 103.3 (MHz) (also on HD Radio)
First air date January 27, 1984
Format Adult Contemporary
Christmas music (Nov.-Dec.)
HD2: Smooth Jazz
ERP 95,000 watts
HAAT 470 meters
Class C
Facility ID 68210
Former callsigns KTJA (1982-1984, CP)
Owner Clear Channel Communications
Sister stations KKRZ, KFBW, KLTH, KXJM, KPOJ, KEX
Webcast Listen Live
Website k103.com

KKCW (103.3 FM, "K103") is a commercial broadcast radio station licensed to Beaverton, Oregon and serves the greater Portland metropolitan area. The transmitter is located in Portland's west hills. The station's format is adult contemporary music. KKCW airs Christmas music from mid-November through Christmas Day.

History

In 1984, KKCW intended to sign on with a country music format. The C and W in the call letters stood for country and western, but music stations KUPL and KWJJ beat them to the punch.  Although KKCW has been programming this format since its inception, it has adapted to the changing tastes among its listeners by moving away from the softer product to a more fresher musical library (given the competition it has from Adult Top 40 rivals KRSK and KBFF), despite being billed as "Portland's Soft Rock Station."

KKCW-HD2

KKCW-HD2 is programming a smooth jazz format that resembles former sister station KIJZ that used to broadcast on 105.9 FM until August 2007. Their motto is, "KKCW-for easy listening through tough times."

External links