KIRO-FM

For the former KIRO-FM at 100.7 MHz, see KKWF.
KIRO-FM
City of license Tacoma, Washington
Broadcast area Puget Sound region, Washington
Branding News Talk 97.3 KIRO-FM
("KIRO" pronounced as "Cairo")
Slogan Where Seattle stays in touch (primary)
Arrive. Smarter. (secondary)
Frequency

97.3 MHz (also on HD Radio)


97.3 HD-2 for 710 ESPN Seattle
97.3 HD-3 for 'Mormon Channel'
First air date 1960
Format News/Talk
ERP 52,000 watts
HAAT 729 meters
Class C
Facility ID 33682
Callsign meaning See KIRO (AM) for history and reasoning
Former callsigns KTNT (1960-1979)
KNBQ (1979-1988)
KBSG (1988-1989)
KBSG-FM (1989-2008)
Affiliations CBS Radio
Owner Bonneville International
(Bonneville Holding Company)
Sister stations KTTH
KIRO (AM)
Webcast Listen Live
Website MyNorthwest.com

KIRO-FM (97.3 FM) is a radio station in Seattle, Washington, USA, with a news/talk radio format. The outlet is associated with the CBS Radio Network. The station previously broadcast a classic hits format under the KBSG-FM callsign.

Contents

History

For an earlier history of KIRO radio see KIRO (AM).

KBSG

The station was founded as KTNT-FM and was owned by the Tacoma News Tribune. The station exclusively targeted Tacoma and South Puget Sound. Sometime in the late 1970's or early 1980's, the call letters were changed to KNBQ, which are now located on 102.9 FM. At that time, the station carried a Top 40 format branded simply as "97.3 KNBQ". The station would move its transmitter to Tiger Mountain during this time to better target the Seattle market as a whole. In 1988, the station flipped to its long running oldies format as "K-Best 97.3" and picked up the KBSG call letters. On August 1, 2007, KBSG was rebranded from "KBSG 97.3" to "The New B97.3", and dropped the word 'oldies' from the station title.[1]

Exactly one year later, on August 1, 2008, the station's call letters were changed to KIRO-FM.[2]

KIRO (AM) to KIRO-FM transition

On August 12, 2008 at 4:23 AM, KBSG's frequency began to simulcast sister news/talk radio station KIRO; the final song as a classic hits station, Start Me Up by the Rolling Stones, was cut off about halfway into the song as the FM station joined KIRO AM's Wall Street Journal This Morning in progress.[3][4][5]

On April 1, 2009, KIRO-FM became the primary station and the simulcasting on KIRO (AM) came to an end, marking the completion of the station's transition to the FM frequency that began in August 2008.[6] KIRO (AM) is now a sports talk station, branded as "710 ESPN."

Also moved from KIRO-AM to KIRO-FM was the NFL broadcasting duties for the Seattle Seahawks Radio Network, (now named the Bing Radio Network). KIRO-AM will continue to simulcast the game and portions of the pre- and post-game shows as a member of the network.

Shows and hosts

(note: This section includes only live, local shows)

Former programs

Reporters: Chris Sullivan, Tim Haeck, Jeff Pohjola
Sports Reporters: Bill Swartz
Traffic Reporters: Shane Cobane
Business Reports: The Wall Street Journal

Locations

Towers: , on Tiger Mountain
Headquarters: , Seattle, Washington on the shores of Lake Union

References

External links