KIDD

KIDD
City of license Monterey, California
Broadcast area Monterey Bay Area
Slogan ESPN 630 SPORTSRADIO
Frequency 630 kHz
Format Sports
Power 1,000 watts
Class B
Facility ID 7721
Affiliations Westwood One, CNN Radio, Jones Radio Network
Owner Buckley Communications, Inc.
Sister stations K-Wave 97 FM and Z 97.9
Website www.espn630.com

KIDD (630 AM), is a radio station broadcasting a sports format.[1] Licensed to Monterey, California, USA, the station serves the Santa Cruz area. The station is currently owned by Buckley Communications.[2]

For many years the station offered an adult standards/MOR format, using the name "Magic 63". On April 7, 2009, the station shifted to a different playlist comprising a wide range of mid-1950s to 1970s pop songs. The morning hours are hosted by Kevin Kahl, who had been an on-air voice for "Magic 63". Weekend host Ed Dickinson's long-running "Way Back Now" music-nostalgia program survived the format change for two additional years before being canceled in late May 2011[3].

The station is licensed to and located in Monterey, California, USA; it serves the Monterey Bay Area, including the communities of Santa Cruz, Watsonville, Salinas and the Monterey Peninsula. KIDD's signal stretches from the Santa Cruz Mountains on the north to the middle Salinas Valley on the south.

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History

Among the owners were Robert Sherry and his wife Julie Conway. Sherry owned and managed the station until Walton Broadcasting bought it in the mid 1970s. Sherry had been an NBC staff announcer in New York. Conway was an entertainer who had a million selling record, "Jingle Jangle Spurs". Walton, owner of several stations in the Southwest, brought Claude D. Barnett to Monterey. Walton went on to surrender the license of KIKX, Tucson, Arizona, to the FCC after his staff staged a phony kidnapping as a a ratings stunt.

Staff

KIDD's glory days were the 1960s. Many of the Central Coast's top personalities worked there, including Dave Andrews (the son of movie star Dana Andrews), Dave Bennett, Buck Buchanan, Byng Robbins, Phil Keller and Rob Mahr. Others appearing on KIDD include Jack Paar, Anthony Mafazolli, Jerry Teal, Ed Dickinson, Nick Souza, Sloan "Not So Loud the Neighbors Will Hear Us" Brown, Eileen Cashman, news stringer Jerry, Gene Rusco of KGO fame, and Rich Dixon who had a brief run at KGO in the late 1980s. Art Bell was on KIDD, when he lived in the Monterey area in the 1970s.

References

External links