KGFM

KGFM
City of license Bakersfield, California
Branding The New 101.5
Slogan "Soft Rock"
Frequency 101.5 MHz
Format Adult Contemporary
ERP 6,700 watts
HAAT 396.0 meters
Class B
Facility ID 36234
Owner American General Media
Sister stations KEBT, KERI, KERN, KGEO, KISV, KKXX
Webcast Listen Live
Website kgfm.com

KGFM (101.5 FM, "The New 101.5") is a radio station licensed to Bakersfield, California. The station is owned by American General Media and licensed to AGM California.[1] The station airs a Adult Contemporary music format.

Contents

History

KGFM was originally a beautiful music/easy listening station until the summer of 1992, when they abandoned the format due to low revenue as a result of attracting older listeners. They went adult contemporary and have mostly stayed in the format although in 2005 a decision was made to emphasize gold product.

In 2007, the station went to a soft Adult Hits format. The station now plays music from 1970s through today's hits. During the weekends, it broadcasts an oldies music format. It plays oldies from the 1960s and 1970s during the weekends, targeting the younger end of the baby boomer demographic.

Programming

References

External links