Medford, Oregon | |
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Branding | My 48 |
Channels | Digital: 48 (UHF) |
Subchannels | 48.1 My Network TV 48.2 This TV |
Translators | K41ID ch. 41 (UHF) Klamath Falls |
Owner | Sainte Partners II, L.P. |
Founded | July 3, 2006 |
Transmitter power | 25.8 kW |
Facility ID | 130106 |
Website | www.kfbimy48.com |
KFBI-LD (KFBI-TV on air) My 48 is a low-powered television station based in Medford, Oregon and is an affiliate of My Network TV. The station is owned and operated by Sainte Partners II, L.P. of Modesto, California. The company's chief executive officer is Robert Castro and the station's general manager is Peter Rogers. The station is operated from Chico, California, with hopes of moving operations to Medford in the near future.
The station began using its My 48 logo when it launched on July 3, 2006, even though the network didn't officially start its programming until September of that year.
KFBI became available on local cable TV via Charter Communications on channel 3 in both Medford and Klamath Falls as of September 5, 2006.
KFBI, as of October 10, 2007, also became available on Dish Network on channels 48 and 7648.
In November 2007, it was announced that KFBI and sister station KMCW are up for sale. However, the station was not sold and remains Sainte property.
It has plans to flash-cut at channel 48, but the ERP has not been determined.
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KFBI started airing Celebrate Jesus with Arbee Freeman, a locally-produced half-hour church service program in 2009, replacing the Moriss Taylor Show. It aired Sundays at 8:00am before being taken off the air in September 2010.
On March 13, 2007, KFBI became the new Rogue Valley flagship station of the NBA's Portland Trail Blazers basketball. It is also the Rogue Valley's flagship station for San Francisco Giants Major League Baseball games. In September 2009, KFBI aired its very first University of Oregon Ducks football game.
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