KEYU

KEYU
Borger/Amarillo, Texas
Branding Univisión Amarillo
Univisión 41
Channels Digital: 31 (UHF)
Subchannels 31.1 Univisión
31.2 KAMT/TeleFutura
Translators KEYU-LP 41 Amarillo
KEAT-LP 22 Amarillo
K59HG Amarillo (silent)
Affiliations Univision
Owner Drewry Communications Group
(Midessa Broadcasting, L.P.)
First air date 2004
Sister station(s) KAMT-LP, KFDA-TV, KTMO-LP, KZBZ-LP
Former channel number(s) Analog:
31 (UHF, 2004-2009)
Transmitter power 700 kW
Height 305.5 m
Facility ID 83715

KEYU, known locally as Univisión Amarillo or Univisión 41, is a Spanish-language television station in Borger, Texas, serving the Amarillo market on digital channel 31 as an affiliate of Univision, and on analog low-power station KEYU-LP channel 41. Founded February 6, 1998, the station is owned by Drewry Communications Group along with KFDA-TV, KTMO-LP, KAMT-LP, and KZBZ-LP.

Univisión Amarillo can also be seen in Amarillo, Texas on KEAT-LP channel 22, and locally on Suddenlink Cable channel 2 where actual TV station KACV on channel 3.

At one point, KEYU aired local newscasts; they were produced out of Little Rock, Arkansas, with reports produced in Amarillo. The newscasts were canceled in June 2008, after then-owner Equity Media Holdings, which was suffering from financial problems, instituted a companywide suspension of news programs.[1]

On June 25, 2008, Equity disclosed that it was selling KEYU to Luken Communications, LLC.[2]

According to the Retro Television Network website, KEYU had at one point planned to add an RTN affiliate on DT3 sometime in the future.[3] However, after Equity filed for chapter 11 bankruptcy in December 2008[4], Luken began to distance itself from Equity; its offers to acquire KEYU and other Equity stations were eventually withdrawn, and on January 4, 2009, RTN affiliation was removed from all Equity-owned or operated stations as a result of a commercial dispute with Luken.[5]

In 2009, KEYU and three Amarillo LPTV stations were put up for sale for $7.5 million, as part of a sell-off of all of Equity's stations.[6] A buyer was not found until October, when Drewry Communications Group, announced that it would purchase the stations, with a failing station waiver being obtained to allow KEYU to be co-owned with KFDA.[7]

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