KESS-FM

KESS-FM
City of license Lewisville, Texas
Broadcast area Dallas/Fort Worth
Branding "Recuerdo Radio"
Frequency 107.9 MHz
First air date 2003
Format Spanish Adult Hits
ERP 100,000 watts
HAAT 299 meters
Class C1
Facility ID 57376
Transmitter coordinates KESS:
Callsign meaning ESpanol
Owner Univision Radio
(KECS-FM License Corp.)
Sister stations KDXX, KFLC, KFZO, KLNO
Also part of the Univision Cluster: TV Stations KUVN and KSTR
Webcast Listen Live
Website Recuerdo Radio

KESS-FM (107.9 FM), branded as "Recuerdo Radio", is a Spanish Adult hits station serving the Dallas/Fort Worth metroplex in Texas. The station is licensed in Lewisville, Texas, and owned and operated by Univision Radio.

The KESS call letters were first used in D/FW in the spring of 1976 when Marcos Rodriguez, Sr. gained control of a country station, KBUY-FM, on 93.9 FM. That station changed to 94.1 when it moved its transmitter to Cedar Hill, TX in order to avoid a spacing problem with another Dallas station.

History

The current version of 107.9 was made possible when Marcos Rodriguez successfully obtained a new class C2 licensed to Gainesville, Texas, and purchased 107.9, a Class C licensed to Corsicana, Texas. After Rodriguez sold to Heftel Broadcasting and Mac Tichenor gained control of HBC, Tichenor moved the Corsicana signal south to the Waco market (as the new class A6 in Robinson, TX called KHCK-FM) and allowed the Gainesville signal to upgrade and move into Dallas as a class C1 in Lewisville, TX. The upgrade project had been started under the Cecil Heftel version of HBC, and completed by the engineers at Tichenor Media/HBC working under David Stewart (now owner of radio station in Texas and head of upgrade consultancy Moving Target Consulting Works). The call letters changed a few times through KDXX and KESS-FM.

On February 19, 2009, the Regional Mexican station branded as "La Que Buena" was moved from KESS-FM to 107.1 FM (KDXX) and 99.1 FM (KFZO). The reggaeton-formatted station and the "La Kalle" branding were then moved to KESS-FM and shortly after, the format was retooled to Latin Pop.

As of late 2011, the "La Kalle" format has been dissolved and replaced with a simulcast of its sister station KDXX, reducing the number of formats by one in DFW's market. KESS-FM was broadcasting in HD Radio with its "HD2" subchannel airing Tejano music. In the months following the format change, the HD broadcasts have been discontinued.

It was in competition with CBS Radio's Spanish Rhythmic AC station KMVK Mega 107.5 prior to the recent format change.

External links