KDDB
KDDB (102.7 FM) is a Rhythmic Top 40 station licensed to Waipahu, Hawaii and serves the Honolulu radio market. The Ohana Broadcast Company, LLC station is known as "102.7 Da Bomb". It is currently one of five Rhythmic Top 40 outlets in Hawaii, and one of two Rhythmic Top 40 outlets in the Honolulu market, the competition being KPHW. It also transmits on Oceanic Time Warner Cable digital channel 854 for the entire state of Hawaii.[1]
History
The station debuted in 1990 as Country outlet KDEO. But by 1991, it flipped to an eclectic freeform format as "Radio Free Hawai'i", which proved to be popular with listeners, who voted via ballot boxes in various locations across O'ahu and Maui and via their website. These votes were compiled into the Hawaiian Island Music Report (Hawaiian Island Charts). Due to the FCC relaxing its rules on local frequency ownership, the frequency was sold in March 1997. Loew Broadcasting, the owner of the frequency, based on recommendations from a mainland consulting firm, had changed the format to classic rock for about six months from 1994–1995. This format was not popular and Radio Free Hawai'i returned to the air.
By 1997, new owners dropped the format for Adult R&B as "Cool 102.7". However it didn't attract listeners or ratings, and in 1998 it returned to Country as KKHN, "Double K Country".
In 2000, that format went away (again) when the owners moved KQMQ's Rhythmic Top 40 format to the frequency and it was relaunched as "Da Bomb". KDDB's playlist features a broad-based direction with a unique blend of Rhythmic Pop/Dance and Hip-Hop/R&B hits. The station is currently owned by Ohana Broadcasting and programmed under direction of Ohana Director of Programming Rick Thomas.
In the media
In a December 1983 episode of Magnum, P.I. titled "The Look", the 102.7 MHz frequency was used as the home of the fictitious KTDE, "K-Tide". The plot revolved around a female disc jockey at that radio station. In reality, the 102.7 MHz frequency was dark at that time, as were all FM frequencies above 97.5 MHz (KPOI, now KHCM-FM).
References
External links
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See also: adult contemporary, classic hits, college, country, news/talk, NPR, oldies, religious, rock, sports, top 40, urban, and other radio stations in Hawaii
Also see: Contemporary Hit Radio • Rhythmic • KISS-FM • MOVin • Radio Disney
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