| City of license | Weed, California |
|---|---|
| Broadcast area | Weed / Mount Shasta, California |
| Branding | KCWH FM |
| Slogan | "Northern California's Classic Hits" |
| Frequency | 102.3 MHz |
| Translator(s) | 99.3 K257CA (Mount Shasta) 101.7 K269AT (Grenada) |
| First air date | 1980s (as KSQU-FM) |
| Format | Classic Hits |
| ERP | 15,500 watts |
| HAAT | 592 meters |
| Class | C1 |
| Facility ID | 68152 |
| Callsign meaning | K Classic Weed Hits |
| Former callsigns | KSQU (1981-1984) KWHO (1984-2003) KNTK (2003-2008) |
| Owner | TRC Enterprises, LLC |
| Website | kcwhfm.com |
KCWH (102.3 FM) is a classic hits radio station based in Mount Shasta, California (city of license is Weed, California), owned by TRC Enterprises, LLC. KCWH broadcasts to the Siskiyou County and Redding markets, and has one of the largest geographical reaches of any FM station Northern California. The general manager/program director is Rick Martin, who also hosts the station's morning show and has been on the air in the market for 20 straight years, longer than any other local personality.
The station is currently an affiliate of the Fox News Radio Network, the northernmost home of the Oakland Athletics and Siskiyou County's home to the Rush Limbaugh Show.
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The station first signed on the air as KSQU-FM back in the early 1980s in Weed. It was later purchased by Tom Erickson of Lake Havasu City, Arizona, moved to Mount Shasta and renamed KWHO-FM. The station was one of two country music radio stations in Siskiyou County and the first to broadcast country music on the FM band in the market.
KWHO was sold to Huth Broadcasting in 1997 and the format was changed to adult contemporary. Then the station was flipped to Four Rivers Broadcasting, which already owned KSYC-AM, KSYC-FM, KMJC, and KMJC-FM. The format remained until 2003 when the news talk format moved from the AM stations to KWHO. The call letters were changed to KNTK in 2004.
On August 1, 2008, KNTK - along with sister station KSYC-FM in Yreka - was sold to Jamison-Wolf Broadcasting. The new owners changed the station's format from news/talk to classic hits. In December of 2008, the call letters were again changed, this time to KCWH.
On Aug. 1, 2009 Jamison-Wolf entered into an LMA (Local Marketing Agreement) with TRC Enterprises, LLC, a company owned and operated by long-time morning show host and Program Director Rick Martin. The LMA is a precursor to an outright purchase of the station, and is pending FCC approval. The sale became official in late August 2009. [1]
KCWH's signal is transmitted up and down the Interstate 5 corridor from Weed to Orland at 102.3, to Yreka at 101.7, and locally in Mount Shasta at 99.3, all on the FM band.
| Call sign | MHz | City of license | Power (W) |
Class |
Additional Information |
|---|---|---|---|---|---|
| K257CA | 99.3 | Mount Shasta, California | 52 | D | FCC |
| K269AT | 101.7 | Grenada, California | 7 | D | FCC |
With each successive change of ownership, KCWH has undergone minor to major format changes. The 2009 ownership change will be no exception, with TRC planning on bringing back the Rush Limbaugh Show "in very short order". The year prior to the most recent change marked the first time in Rush's 20+ year nationally syndicated run that he had not had an affiliate broadcast the program in Siskiyou County.
As for other pending changes, TRC has been mum, save to say that there will be updates and alterations to the current music rotation, and more local content, particularly on the weekends. TRC is also planning to bring back popular NFL broadcasts, but overall will be a "good old-fashioned, full service, small market radio station" according to Martin.
KCWH is a longtime affiliate of the Oakland A's, and is the flagship station for Mount Shasta High School football with Rick Martin and Al Blackmore. It's also the flagship station for Mount Shasta High School basketball with Martin calling the action on a solo basis. They occasionally include Weed and Dunsmuir High School, and College of the Siskiyous games. The station is also home to Oregon State Beavers football games, as well as Sunday Night and Monday Night NFL Football games broadcast on Westwood One.
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