KBFM

KBFM
Broadcast area The Rio Grande Valley region of Southern Texas and northern Mexico
Branding Wild 104
Slogan "The Valley's Party Station"
Frequency 104.1 (MHz)
First air date 1974
Format Rhythmic Contemporary Hit Radio
ERP 100,000 watts
Class C
Callsign meaning B refers to Brownsville, Texas, the area and market it serves
Owner Clear Channel Communications
Sister stations KHKZ, KTEX, KVNS, KQXX-FM
Webcast Listen Live
Website wild104.net

KBFM (104.1 FM, "Wild 104") is a Rhythmic Top 40 music formatted radio station serving the Rio Grande Valley. The Clear Channel Communications station is licensed to Edinburg, Texas and broadcast their format at 104.1 MHz with an ERP of 100 kW.

History

KBFM started out with a broad-based Top 40 direction when it debut the format on the air in 1974. But in 2004 they shifted to Rhythmic Top 40, thus putting them in competition with KBTQ (who would later exit the format in October 2005). KBFM has been previously known as "B104" and "Hot B104" during its top 40 days.

External links