| City of license | Boise, Idaho |
|---|---|
| Broadcast area | Boise metropolitan area |
| Branding | Wow Country 104-3 |
| Slogan | "Idaho's Fresh New Country" |
| Frequency | 104.3 (MHz) |
| First air date | 1979 |
| Format | Country |
| ERP | 52,000 watts |
| HAAT | 786 meters |
| Class | C |
| Facility ID | 63916 |
| Callsign meaning | K A WOw |
| Former callsigns | KIDQ (1983-1984) KUUB (1984-1985) KLTB (1985-2006) KTMY (2006-2007) |
| Owner | Peak Broadcasting, LLC (Peak Broadcasting of Boise Licenses, LLC) |
| Sister stations | KCIX, KFXD, KIDO, KSAS-FM, KXLT-FM |
| Webcast | Listen Live |
| Website | wow1043.com |
KAWO (104.3 FM, "Wow Country 104.3") is a commercial radio station located in Boise, Idaho. KAWO airs a country music format branded as "Wow Country 104.3". Until 2007, the station was called "My Country 104.3" and its call letters were KTMY.
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The station operated with the call letters KLTB as "Kool Oldies 104.3" until January 2006 when then-owner Clear Channel Communications flipped it from oldies to a country format.[1] The new format brought new call letters, KTMY, and new positioning as "My Country 104.3". The station's ratings continued to decline, however, and in March 2007 the station was sold to Peak Broadcasting which controlled the station via an LMA until the FCC gave final approval for the sale.
In late May 2007 KTMY shed its "My Country" imaging to become "WOW Country 104.3".[1] While this involved a change to the on-air talent lineup, imaging, nickname, jingle package, and call letters the station maintained a country music format. One notable programming feature of the station became 104-minute music sets, a nod to the station's broadcast frequency, which was abandoned upon Lisa Adams taking over the Programming duties.[2]
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