| City of license | Salinas, California |
|---|---|
| Broadcast area | Santa Cruz, California |
| Slogan | La Preciosa 100.7 |
| Frequency | 100.7 MHz |
| Translator(s) | 100.9 K265DG (Hollister) 100.9 K265DK (Greenfield) |
| Format | Spanish Adult Hits |
| ERP | 1,400 watts |
| HAAT | 727 meters |
| Class | B |
| Facility ID | 8204 |
| Owner | Clear Channel Communications |
| Sister stations | KDON, KION, KOCN, KTOM |
| Webcast | Listen Live |
| Website | lapreciosa.com |
KPRC-FM (100.7 FM) is a radio station broadcasting a Spanish adult hits format. Licensed to Salinas, California, USA, it serves the Santa Cruz area. The station is currently owned by Clear Channel Communications.
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