Jewcy is an online magazine and user community. The site was launched on November 15, 2006.[1] The Guardian has described Jewcy as "a cultural icon" and "at the forefront of a reinvention of Jewish identity by young US Jews."[2]
Jewcy has attracted controversy within the Jewish community for its irreverent Jewish "lifestyle products," including t-shirts that bear the slogan "Shalom, motherfucker."[3] The New York Times has described Jewcy as part of "the Jewish Hipster movement" [4].
In October 2009, the not-for-profit JDub Records announced that it had adopted Jewcy, making it a new project of the 7 year old organization.[5] Lilit Marcus served as editor-in-chief until February, 2010, when Jason Diamond took over the position.