James Neil Herndon (born May 16, 1952 in Oklahoma City, Oklahoma) is a media psychologist. He received his Ph.D. in Educational Technology from Arizona State University.[1] His early experimental research focused on new methods of personalizing training materials.[2] More recent work explores the use of media psychology research in digital public relations.[3] His qualitative research tool, Affective Encryption Analysis, has received press notice as a trend analysis methodology.[4] He writes for LewRockwell.com, primarily on the topics of Ron Paul, USA presidential politics and the Federal Reserve System.[5] He is coauthor of the book, Ron Paul: A Life of Ideas (2008), where he explores Paul in the modern media landscape. He has also authored two books on depression (mood), which he views as primarily a media-driven phenomenon. His company is Media Psychology Affiliates.
“Ron Paul: A Life of Ideas”. 2008. ISBN 097386494X
“Personalized Depression Therapy”. 2001. ISBN 0615111025
“The Depression Makeover”. 2002. ISBN 0972168400