| URL | itv.com/local |
|---|---|
| Commercial? | Yes |
| Type of site | News |
| Registration | No |
| Owner | ITV plc |
| Created by | ITV plc |
| Current status | Test phase 2005-06, closed 2009 |
ITV Local was a broadband service provided by ITV plc, the contractor and provider of ITV in 11 of the 15 Television Regions. First established in 2005, the website provided local news, weather and features on demand 24 hours a day.
The project began with two trial services in Brighton and Hastings. Due to the success of this, the service was expanded to cover the entire region, then whole of the ITV plc network.
On 4 March 2009, it was announced that Local would close as a separate business. It did on 17 March 2009, with the regions integrated into ITV.com.
Contents |
ITV Local included the following:
Each region's site also featured special channels unique to that area and short-duration special events. ITV Local has hosted special features for British University Sports Association, Cowes Week, the Notting Hill Carnival, Thames Festival, Latitude Festival and the British International Motor Show.
ITV Local also offered a range of UGC-based multi-regional services under the brand, including a iReport-like video upload and social networking site known as YourNews[1] and a site based around local sports events.[2] A new photo-sharing and photo-mapping site was planned for mid-August.
Changes to the regional structure and output of ITV [3] negatively affected ITV Local, which was heavily dependent on ITV regional content. ITV's core TV advertising business also performed poorly due to the economic downturn. As a result, on March 4, 2009 ITV announced that Local would close in April, subject to consultation. The Scoot sub-brand was marked for sale along with Friends Reunited. Some services such as news, weather and UGC may be transferred to the ITV.com parent brand. ITV Local closed on 17 March 2009 as a separate business, with the regions integrated to ITV.com After months of waiting ITV Local has been put online however the site has not officially launched.
|
|||||||||||||||||
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||