| Type | Consumer electronics, action sports |
|---|---|
| Industry | Audio, Apparel, Action Sports |
| Founded | 2007 |
| Headquarters | Sacramento, California |
| Key people | Aaron Phillips |
| Products | Headphone Beanies, Hatbeanies, Headbands |
| Parent | Soundescapes, Inc. |
| Website | http://www.ithreesixty.com/ |
ithreesixty is a company based out of Sacramento, California selling innovative music infused beanies, hat beanies and headbands designed for the iPod Nano, iPod Shuffle and select MP3 Players.
Contents |
ithreesixty / i360 Music infused Apparel was founded by Aaron Phillips at the age of 22. Aaron grew up living the usual life – going to school, playing sports, and moving with the flow as the rest of the kids. Always coming up with ideas and ways to make things function better, Aaron loved to do things slightly different. School wasn’t really a priority as he was too busy thinking, what the teacher’s referred to as spacing out and decided to leave after the start of his sophomore year in college. Going on to work at restaurants, retail stores, and then a mortgage company, Aaron was diagnosed with Mono and was forced to stop working. Money had to be made and SoundEscapes was born. Starting as an online wholesale car audio company that dropped shipped products to customers.
Working out in the gym training to get his health back Aaron noticed a woman wearing a pink bandana over her ears with her ear buds underneath and the wires running into her pocket. Looking down at his iPod, after a brutal drop on the floor and surprised the thing still worked, the i360 seed was planted. Hanging on to the idea for sometime Aaron decided to act. He tore the turtle neck off an Under Armor shirt and made the first prototype. Sketches were made and provisional patents were written. Working with a design company and utilizing contacts, Aaron transformed Soundescapes into a corporation, sourced a manufacture, filed a legit patent and began working on the brand – i360 Music Infused Apparel.
-Designed for 1st, 2nd, 3rd, 4th, 5th generation iPod Nano iPod Shuffle and select MP3 players the patented i360 system includes a washable 3 jack wiring assembly infused into fashion headwear. Customized detachable over the ear speakers allow for easy disconnect before washing. Internal pockets constructed within the headwear allow for easy connection when inserting your iPod or connecting the speakers.[1]
Ithreesixty is a company offering products for the action sports community and working with their sponsored athletes in snowboarding, motocross, MMA, and skateboarding. Their products are a perfect companion to the people using them in their line of action sports and giving back to the athletes.
Team i360 is a selection of athletes and artists from around the world. Mainstream or underground these people are an inspiration to others and are not afraid to break the mold… i360 sponsors creative (Nick Korompilas, Tim Sorenson), football (Sammie Stroughter), inline skaters (Andy Johnson, Casey Bagozzi, Sean Kean, Will Cosgrove), MMA fighters (Benji Radach, Tim Bowman), motocrossers (Luke Parmeter, Colton Sanders, Mike Martin, Morgan Crawford), musicians (DJ Cakes, David Correy, Ivan Ives, Jackson Road, Shelly Renee, Kasheem Daniels), skateboarders (Chase McMullen, George Vargas, Joel Wilkins, Travis Prange), snowboarders (Kat Miller, Ryan Rivers, Lannig Lon Canu) and soccer players (Max Herrera, Zach Scott).[2]
i360 sells a breast cancer beanie, for which they have pledge 10% proceeds of the product sales will go to benefit the Breast Cancer Research Foundation. "Breast cancer is so prevalent among women and men today; I wanted to find a way through my work to help raise money for a cure and show my support by representing the awareness ribbon on our products letting the patient know they are not alone." Every pink beanie and hat beanie has a tag featuring a pink ribbon and the word AWARE on the inside.[3]
In 2009 ithreesixty was honored with attending the ISPO Brand New Awards in Munich, Germany[4] “For 10 years ispo BrandNew is regarded as the barometer of future trends and will be presented at the ispo winter 10 for the 19th time. The competition aims to give young entrepreneurs with their sports products a stage where they can introduce themselves to the market. For that purpose the best products receive a booth at ispo and are promoted in numerous means of communication. Here we present you the current innovations of young entrepreneurs which were elected winners and finalists by the jury. Get inspired by the best innovations of the world’s biggest start-up competitions in the sporting goods industry.” [5]