Isobar (digital marketing agency)

Isobar
Type Division
Industry Advertising
Founded 2003
Headquarters London
Key people

Mark Cranmer, Chief Executive Officer

Mark Cridge, Global Managing Director
Employees 2000+
Parent Aegis Group plc
Website http://www.isobar.com/

Isobar is the world's largest digital agency network.[1] It is part of Aegis Media and therefore a wholly owned subsidiary of Aegis Group plc. Aegis launched its first digital business in 1995 in the UK. By 2000 it was operating in the top 10 markets of the world. Whilst being primarily focused on online media it had acquired some small creative assets in the US, Germany and Spain. An informal global management team was formed to help spread best practice and this became an important forum during the dotcom crash to ensure that the businesses were properly supported at that time. This helped ensure that as a group they went into the crash with 200 people and came out of the crash with 200 people. When the first green shoots of recovery in online advertising were tracked at the end of 2002, the Group decided to undertake a wide ranging strategic review of digital marketing. Conducted during Q1 of 2003, this looked at our current business, the agency market, the consumer and future client needs. As a result of this a separate division to align, integrate and manage all the digital assets within Aegis was created in May 2003. It was branded Isobar on 5 July 2004.

Contents

General information

As of February 2011, Isobar has over 2000 people with offices in 32 markets worldwide. Effective May 2010, all operating units within the Isobar agency network will incorporate the new Isobar brand identity.[2]

Agencies part of the Isobar network include:

Corporate history

References

  1. ^ RECMA's Interactive Agency report (published February 2007) http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=62795.
  2. ^ [1]
  3. ^ Aegis creates international digital network | Internet Marketing News and Blog|E-consultancy.com
  4. ^ Article at www.mad.co.uk
  5. ^ Aegis Acquires iProspect for $50M - ClickZ
  6. ^ Aegis Group Gets Creative - ClickZ
  7. ^ Aegis' Isobar Adds Another Agency - ClickZ
  8. ^ Isobar Acquires Molecular for $31.5M - ClickZ
  9. ^ Aegis buys Glue London for £14m | Business|The Guardian
  10. ^ http://business.scotsman.com/topics.cfm?tid=54&id=2037202005
  11. ^ Isobar Acquires Ammo for WOM Marketing - MarketingVOX
  12. ^ http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1003549456
  13. ^ http://www.aegisplc.com/media/grouppressreleases/2007/2007-05-15.aspx
  14. ^ Daily Research News Online article no. 7620
  15. ^ [2]
  16. ^ Aegis Acquires £0.1 M Digital Agency IF
  17. ^ New Isobar structure
  18. ^ [3]]
  19. ^ [4]]

External links