Inter-Activa Ltd is a digital media production company registered in the UK. They are known for having created Machinima work (animation made with videogames) since 2000, virtual world content since 2004 [1] and having promoted the use of videogames in artistic and educational settings [2] [3][4]. Currently Inter-Activa are working on VLOGGER [5] - a transmedia project that combines film & virtual worlds, which is being co-produced with Zentropa[6].
Inter-Activa Ltd UK was founded by Ricard Gras [7] while he was director at Arts & Technology Partnerships, a research agency part of Loughborough University. They have developed projects alongside organisations such as the BBC[8], Electronic Arts[9] and SEGA [10].
In 2004 Inter-Activa created a project entitled Machinima Island where they invited audiences to collaborate in the development of a narrative that was then developed inside a virtual world using Machinima techniques. This work has been shown in several events and won the Best technical Achievement award at the 2007 Machinima Festival [11].
In 2009 they won the UK Technology Strategy Board award [12]. That year Inter-Activa also produced the Machinima content for Submarine's/Channel4 documentary into virtual worlds entitled "Another Perfect World" [13]
Events
Awards