Infogroup

Infogroup is a data and marketing services company that provides products and services to generate sales leads, find new customers, and develop direct mail, email and telemarketing campaigns. It is based in Papillion, Neb, employs 3,700 people and operates in 9 countries.

History Infogroup traces its roots to 1972, with the formation of Business Research Service in Omaha, Neb., by Vinod Gupta. The company has operated under several names, including American Business Information and infoUSA [1]. The company was renamed Infogroup in 2008. [2] In July 2010, Infogroup was acquired by CCMP Capital Advisors, which took the company private. Michael Iaccarino is the current CEO. [3]

Operations Infogroup collects information on people and businesses worldwide using a variety of sources including Yellow and White Page directories; public records; annual reports, 10-Ks and other SEC information; government data; newspapers and publications; Postal Service™ information; RSS news feeds and email alerts; mail order buyers and responders; census information; deed and assessment information; utility transaction data; and others. Its database contains information on 15.5 million businesses, and 210 million consumers.

The company derives revenues through subscriptions and business and consumer lists; email marketing and direct mail services; and interactive services; database processing services; licensing restricted access to its database.[4]

Products and Services Services include modeling, analytics and business intelligence; and list management and brokerage.[5] Products include Salesgenie and OneSource iSell.

Competition Competitors include Dun and Bradstreet, LeadPro, implu, InsideView, Jigsaw, Kompass, Hoovers, LexisNexis Corporate Affiliations, Localeze, and Zoominfo.

References

[1] American Business Information Has a New Name — infoUSA — and a New Web Site links to: http://newsbreaks.infotoday.com/NewsBreaks/American-Business-Information-Has-a-New-NameinfoUSAand-a-New-Web-Site-17920.asp

[2] InfoUSA changes name to infoGROUP links to: http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080428/FREE/466942798/1078

[3] Infogroup Appoints Michael Iaccarino President and CEO Links to: http://infogroup.com/about-us/news--events/infogroup-appoints-michael-iaccarino-president.aspx

[4] Infogroup continues to license premium business content to Google Links to: http://www.siliconprairienews.com/2010/07/infogroup-continues-to-license-premium-business-content-to-google

[5] Infogroup CEO Shifts Firm’s Emphasis From Data To Services http://directmag.com/news/infogroup-hart-data-service-0721/