| URL | www.indiegogo.com |
|---|---|
| Type of site | Crowd funding |
| Available language(s) | English |
| Current status | active |
IndieGoGo is a international crowd funding site founded by Slava Rubin, Danae Ringellmann and Eric Schell in 2008. Its headquarters are in San Francisco, California. As of 2011, it has hosted over 45,000 funding campaigns in areas such as music, charity, small business and film.
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Following the death of his father from cancer, Rubin started the site after being frustrated by attempts to raise money for bone marrow cancer research.[1] Rubin has said he was partly inspired by filmmaker and activist Robert Greenwald.[2] The site was officially launched at the Sundance Film Festival in 2008. In July 2010, MTV New Media partnered with IndieGoGo to develop new content from the site's projects.[3]
In an interview with Film Threat, Rubin said the site is “all about allowing anybody to raise money for any idea.”[4] The site's structure allows users to create a page for their funding campaign, set up an account with PayPal, make a list of "perks" for different levels of donation, then create a social media-based publicity effort. Users publicize the projects themselves through Facebook, Twitter and similar platforms. The site levies a 4% fee for successful campaigns, and 9% for campaigns that fail to reach their target amount.[1] Unlike similar sites such as Kickstarter, IndieGoGo disburses the funds immediately.[5] According to The Wall Street Journal, over 45,000 campaigns have been launched, raising "millions each month." (US).[5] IndieGoGo is also used by already-funded projects to create publicity or find distributors.