| Type | Television network, Satellite television and Cable television |
|---|---|
| Industry | Broadcasting & Cable TV |
| Founded | 1996 |
| Headquarters | Tai Po, New Territories, Hong Kong, China |
| Key people | LIU Changle (Chairman and Chief Executive Officer), CHUI Keung (Deputy Chief Executive Officer, Chief Compliance Officer), WANG Ji Yan (Executive Vice President) |
| Products | Television content, Television programming |
| Revenue | HK$1,530,505,000 (2009)[1] |
| Operating income | HK$325,110,000 (2009)[1] |
| Net income | HK$299,746,000 (2009)[1] |
| Website | www.ifeng.com |
| Phoenix Chinese Channel | |
|---|---|
| Launched | 31 March 1996 |
| Owned by | Phoenix Television |
| Country | Hong Kong |
| Broadcast area | Asia |
| Availability | |
| Cable | |
| Channel 26 | |
| StarHub TV Singapore |
Channel 805 |
| Phoenix Chinese Channel | |||||||
|---|---|---|---|---|---|---|---|
| Traditional Chinese | 鳳凰衛視中文台 | ||||||
| Simplified Chinese | 凤凰卫视中文台 | ||||||
| Hanyu Pinyin | Fènghuáng Wèishì Zhōngwén Tái | ||||||
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Phoenix Satellite Television Holdings Ltd or Phoenix Television (Traditional Chinese: 鳳凰衛星電視; Simplified Chinese: 凤凰卫星电视; Hanyu Pinyin: Fènghuáng Wèixīng Diànshì) (SEHK: 2008) is a Hong Kong-based Mandarin Chinese and Cantonese (Yue Chinese) television broadcaster that serves the Chinese mainland and Hong Kong along with other markets with substantial Chinese viewers. It has 6 different television channels including Phoenix InfoNews Channel, Phoenix Chinese Channel, Phoenix Movie Channel, Phoenix Hong Kong Channel, etc. Phoenix Television provides news, information, entertainment programmes. It has a good relationship with the People's Republic of China government. It is one of the few privately owned broadcasting companies in mainland China able to broadcast information about events not covered by the government media, such as the coverage on the Rally Against Basic Law Article 23 on 1 July 2003.
The company's head office locates in Tai Po, New Territories, Hongkong, it also has correspondents offices in Beijing, Shanghai and Shenzhen. The Shenzhen office is said to be responsible for one half of the TV programs' production.[2]
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Phoenix started Phoenix Chinese Channel on 31 March 1996. During these years, the development of satellite allowed them to expand their broadcast to 53 countries and regions with more than 20 million viewers worldwide, of which more than 62% are Chinese-speaking people. It now covers over 150 countries and regions around the world with an estimated 300 million audience, among which, over 42 million households with more than 150 million viewers from the Mainland China.
Phoenix Chinese Channel, Phoenix Movie Channel and Phoenix InfoNews Channel are broadcasting via cable in Hong Kong and via satellite to Taiwan, mainland China and other regions globally.
The Phoenix InfoNews Channel was established on 1 January 2001. It was the first Chinese-language channel that covered news from the regions of Greater China, including mainland China, Taiwan and Hong Kong. There is 24-hour broadcasting on financial news, stock market information as well as news headlines worldwide. In addition, it provides comments and analysis prepared by analysts on current issues and topics.
The Phoenix CNE channel is broadcast in Europe, and the Phoenix North America Channel is broadcast in the Americas.
On 28 March 2011 Phoenix Television lunched its brand-new Phoenix Hong Kong Channel broadcasting exclusively in Cantonese (Yue Chinese).[3]
Phoenix TV operates the following channels:
Phoenix features a mix of programmes, ranging from political and economic news and current affairs through talk shows, film and music reviews to movies, and mini series in both Chinese and foreign origins.
Since 1 September 2001, Phoenix Television has been broadcasting a range of United Nations television programme including 57 episodes of "UN in Action", 39 episodes of "World Chronicle", and also some awarded-winning documentaries. Phoenix is cooperating with the United Nations to produce more programmes.
The service of Phoenix is extended to WAP, which facilitates news messages transferred through the mobile technology (SMS and MMS). The service is charged.
Phoenix Satellite Television holdings Ltd is a public limited company. Shareholders include Today's Asia Ltd. with 37.5% of the company, China Mobile Hong Kong Company Limited with 19.9%, Xing Kong Chuan Mei Group Co., Ltd. (wholly owned by News Corporation) with 17.6%, China Wise International Ltd. with 8.3% and the public with 16.7%.[4]
Liu Changle (劉長樂), the CEO and founder of Phoenix TV, said Phoenix TV "is developing a global outlook and independent of local political attachment."
Phoenix Chinese Television features many well-known news anchors, talk show hosts as their star presenters. Most of them are degree holders in communications or language studies. Most are bilingual in Mandarin Chinese and English. Some of the top 'star presenters' are
Phoenix has good relationships with the PRC government. In January 2003, the Chinese State Administration of Radio, Films and Television (SARFT) (中國國家廣播電影電視總局) granted landing rights (落地權) to Phoenix InfoNews Channel, making it one of the few non-government related television broadcasters in mainland China able to broadcast information about events not covered by the government media, such as the coverage on the Against Basic Law Article 23 Rally on 1 July 2003.
Most mainland and Taiwan audiences view Phoenix Television as their only source of information related to Hong Kong, though not many Hong Kong residents watch Phoenix Television for a few reasons:
Viewership may change after the launch of its Phoenix Hong Kong Channel on 28 March 2011, formally broadcasting in Cantonese (Yue Chinese).
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