Howard Moskowitz

Howard Moskowitz is an American market researcher and Psychophysicist. He is best known for the detailed study he made of the types of spaghetti sauce and horizontal segmentation. By providing a large number of options for consumers, Moskowitz pioneered the idea of intermarket variability as applied to the food industry.[1]

See also

References

  1. ^ Gladwell, Malcolm (2009). What The Dog Saw. Little, Brown and Company. pp. 432. ISBN 0316075841. 

External links