HitFix

HitFix, or the HitFix.com is an entertainment news website that launched in December 2008 specializing in breaking entertainment news, insider information and providing reviews and critiques of film, music and television.[1] In mid 2010 HitFix crossed the 1,000,000 unique users per month barrier.[2]

Contents

Founders

HitFix was founded by ex-Reed Business Information Development executive, Jen Sargent, and former L.A. Times and MSN.com film editor, Gregory Ellwood. The goal of Sargent and Ellwood was to create a site that fit into the gap between trade publications and gossip- or celebrity scandal-driven sites such as TMZ and to target an audience slightly skewed towards males – a unique approach in a female-driven industry.[3]

Angel Investment

HitFix has twice benefited from investment from the Tech Coast Angels – the largest angel investment group in the United States. The first such investment came in February 2009 in the amount of $850,000. In June 2010 the Angels added to their commitment investing an additional $1,600,000.[1]

Contributors

Alan Sepinwall

After 14 years at the New Jersey Star-Ledger, Sepinwall—also known for his blog, "What's Alan Watching"—moved to HitFix fulltime in April 2010. Last spring, NBC executives went so far as to credit Sepinwall by name for his role in earning a renewal for Chuck.[4] Slate Magazine credited Sepinwall with having "changed the nature of television criticism".[5]

Gregory Ellwood

In addition to being one of its co-founders, Ellwood also reports on Movies and Awards for HitFix.[3]

Drew McWeeny

Formerly known as “Moriarty,” Mcweeny previously wrote for Ain't It Cool News. In addition to being a screenwriter and movie critic, McWeeny now covers the movie industry for HitFix. McWeeny announced his move to HitFix in 2008 in a review of The Curious Case of Benjamin Button’’.[6]

Melinda Newman

Newman is the former West Coast Bureau chief of Billboard Magazine and covers music for HitFix.[7]

Katie Hasty

Hasty is a former associate editor for billboard.com and columnist for Billboard Magazine. In addition to covering music for the HitFix she also is the managing editor.[8]

Daniel Fienberg

Fienberg is known for his blog “The Fien Print” and covers TV for HitFix.[1]

External links

References