Hepcats was a comic book self-published in the 1990s by artist Martin Wagner. It dealt with the lives of four college students, rendered as anthropomorphic animals (humanoid bodies, but animal heads), and was inspired by Wagner's own college experiences.
The series began as a comic strip in The Daily Texan, the student newspaper at The University of Texas at Austin, in 1987. Each installment was typically four panels (but with frequent variation), usually with a comedic gag at the end, but with ongoing storylines.
In 1989, inspired by cartoonists such as Dave Sim who were successfully self-publishing their comics, Wagner began publishing Hepcats as a black and white comic book series, under his own Double Diamond Press imprint. In this format, the series took on the highly detailed pen-and-ink artwork that would become one of its distinguishing features. Wagner immediately began experimenting with page layouts, including turning the pages sideways, using a double-page spread for each layout for issue #2. Issue #3 began what was intended to be an 18-part graphic novel entitled Snowblind. Critics have frequently cited Sim's Cerebus the Aardvark as an artistic influence on this material.
Though critically acclaimed, with a cult following, the series was not a financial success, and this led to an erratic publishing schedule that frustrated readers. In comments written later, in the summer of 1996, Wagner cited poor sales, his weak business skills, and his 1991 divorce as the causes of a financial "hole" he was struggling to get out of. Despite Wagner's increasing prominence as one of several acclaimed self-publishers of the period — along with Jeff Smith (Bone), Colleen Doran (A Distant Soil), James Owen (Starchild), and Sim — the series stalled after issue #12 in 1994. Collections of the Daily Texan strips and of the first volume of Snowblind were released, but Wagner said those sales were not enough to make continuation of the series financially viable.
In 1996 Wagner signed a deal with Antarctic Press to republish the series to date, along with new issues. A color "#0" issue was released to launch this reprint series, but it was the last new material published. Wagner claimed to have finished #13, and in a 1999 interview in Beau Yarbrough's "Comics Wire" at Comic Book Resources, he stated that the "pitiful" advance orders for that issue had led him to look for another way to make a living. Antarctic employee Matthew High stated, shortly after the cancellation of these orders, that these orders were in line with the publisher's expectations and that Wagner had not turned in any art for #13.
Wagner left the comics industry in 1998. In 2006, Wagner announced that he would be finishing the Snowblind storyline as a webcomic.
Not reprinted in any of these collections are #2 (the sideways issue, reprinted in a "Special Edition" in 1994), and issues #11 (a 42-page story with a black on dark-gray cover, a dramatic turning point in the story) and #12 (the final issue to see print).