Henry Steiner

Henry Steiner
Born 1934
Vienna, Austria
Occupation Graphic designer

Henry Steiner is an Austrian graphic designer, best known for his corporate identity designs. He has created designs for some of the most identifiable brands, such as IBM, Hyatt Regency, Hilton Hotels, Dow Jones, HSBC, Standard Chartered, Unilever, and was commissioned to design the city's bank notes by the Hong Kong government in 1975. Steiner was educated at the Sorbonne and at Yale.[1] In 1964, he founded his own consultancy firm, Steiner&Co, in Hong Kong. [2] Henry Steiner pioneered the expression of identity through branding, particularly in Asia where his skill for incorporating Eastern cultural symbols into Western design has garnered international acclaim[3] . Steiner was included in Icograda’s list of the Masters of the 20th Century in 2002, and was named a World Master by Idea magazine.[4][5]

Contents

HSBC

The Hongkong and Shanghai Banking Corporation is world recognized brand for banking, finance, brokerage, and insurance. In 1984, Henry Steiner developed a corporate identity for the bank based on its St.Andrew’s cross flag.[1]

Hong Kong Bank Notes

Henry Steiner designs banknotes for the Standard Chartered Bank since 1975.[6] In 2003, Henry Steiner updated the designs incorporating the latest anti-counterfeiting technology. The notes appear in five denominations and showcase a hierarchy of aquatic, amphibious, terrestrial, and celestial creatures. The reverse features Hong Kong’s dynamic harbor from various time periods. [7]

Recognition

Honors

Awards

Bibliography

References

  1. ^ a b "Midas touch turns names into gold". China Daily. 13 September 2004. http://www.chinadaily.com.cn/english/doc/2004-09/13/content_373877.htm. Retrieved 11 February 2010. 
  2. ^ Schmitt, Bernd H; Simonson, Alex; Simonini, Lúcia (2002) (in Portuguese). A estética do marketing como criar e administrar sua marca, imagem e identidade. p. 59. ISBN 8521310188. http://books.google.com/books?id=-ZrrkxDb5mcC&printsec=frontcover&source=gbs_v2_summary_r&cad=0#v=onepage&q=&f=false. 
  3. ^ Schmitt, Bernd H; Simonson, Alex (1997) (in English). Marketing Aesthetics: The Strategic Management of Brands, Identity and Image. p. 42. ISBN 0684826550. http://books.google.com/books?id=V8oVl4xPq4gC&pg=PA42&lpg=PA42&dq=Henry+Steiner+pioneered+the+expression+of+identity&source=bl&ots=aF_E03Nq4e&sig=1Bcgo7GvrEud4aG3tqw49QjaC2w&hl=en&ei=BAe8TvS0KuGusQKvsfXYCA&sa=X&oi=book_result&ct=result&resnum=7&sqi=2&ved=0CEEQ6AEwBg#v=onepage&q&f=false. 
  4. ^ "Henry Steiner". AIGA. http://www.aiga.org/content.cfm/fellow-henry-steiner. Retrieved 11 February 2010. 
  5. ^ Steiner, Henry. "Steiner&Co". Corporate Graphic Arts. http://www.steiner.hk/about/hs.htm. Retrieved 10 November 2011. 
  6. ^ Liu, Alfred; Wong, Adele (September 9, 2009). "New $150 notes are real bang for the buck". The Standard. http://www.thestandard.com.hk/news_detail.asp?pp_cat=30&art_id=87578&sid=25296811&con_type=3. Retrieved 11 February 2010. 
  7. ^ Steiner, Henry. "Steiner's Portfolio". China Branding. http://steiner.hk/portfolio/scb.htm. Retrieved 10 November 2011.