Hartwall is a beverage company based in Helsinki, Finland. It was founded in 1836. Its soft drinks range includes Hartwall Jaffa and Hartwall Novelle water. The company also owns the license for manufacturing and selling PepsiCo's Pepsi, 7 Up and Mountain Dew brands in Finland. Hartwall's alcoholic beverages include Upcider cider, Lapin Kulta lager beer, Karjala beer and is the local producer of Foster's lager. In 2002 Hartwall was purchased by the UK based Scottish & Newcastle corporation, and when that company was bought out in 2008 the brand became owned by Heineken.
The popular Jaffa drink brand was introduced in the 1940s.
The company's Gin Long Drink (a grapefruit based alcoholic beverage) was introduced for the 1952 summer Olympics held in Helsinki. It was originally developed to appeal to the tastes of foreign visitors and as a pre-prepared mixed drink, was easy for bars to sell at a time when mixers were not common. The product became a huge hit with the Finns and today it is the most heavily consumed mixed drink product in Finland.