| Type | Private |
|---|---|
| Industry | Casual dining restaurants, casinos, hotels |
| Founded | London, England June 14, 1971 |
| Headquarters | Orlando, Florida, United States |
| Key people | Hamish Dodds, President/CEO John Galloway, CMO Tom Gispanski, CFO Isaac Tigrett and Peter Morton, Founders |
| Owner(s) | Seminole Tribe of Florida |
| Website | http://www.hardrock.com |
Hard Rock Cafe is a chain of theme restaurants founded in 1971 by Americans Peter Morton & Isaac Tigrett. In 1979, the cafe began covering its walls with rock and roll memorabilia, a tradition which expanded to others in the chain. In 2006, Hard Rock was sold to the Seminole Tribe of Florida, and is headquartered in Orlando, Florida.[1][2] The largest Hard Rock is in Orlando. Currently, there are 150 Hard Rock locations in 53 countries.
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The first Hard Rock Cafe (HRC) opened its doors to the public on June 14, 1971, in London, England. It was founded by Peter Morton and Isaac Tigrett. Hard Rock initially had an eclectic decor but it later started to display memorabilia. Hard Rock has amassed one of the largest collections of rock and roll memorabilia in the world. The chain began to expand worldwide in 1982 with locations in (among others) Toronto, Los Angeles, San Francisco, Chicago, Paris and Berlin.[3]
In 1990, The Rank Group, a London-based leisure company, acquired Mecca Leisure Group and continued expansion of the concept in their geographic territory. Rank went on to purchase Hard Rock America from Peter Morton as well as Hard Rock Canada from Nick Bitove. After the completion of these acquisitions, Rank gained worldwide control of the brand. In March 2007, the Seminole Tribe of Florida acquired Hard Rock Cafe International, Inc. and other related entities from Rank for $965 million.[4] In 2008, anonymous members of the wait staff criticized the business because of its practice of paying them less than half the official minimum wage in the UK, with the business allocating tips to staff to bring their salaries within the law. Most customers, it was argued, do not realize that they are subsidizing a low wage when they give the tip.[5]
In 1995 Peter Morton spent $80 million to open the Hard Rock Hotel off the Las Vegas Strip in Las Vegas, Nevada. A subsequent $100 million expansion nearly doubled the hotel's capacity in 1999.
In May 2006, Morton sold the Hard Rock Hotel & Casino, Las Vegas to Morgans Hotel Group for $770 million, including the rights to the Hard Rock Hotel brand west of the Mississippi, including Texas, California, Australia and Vancouver, British Columbia. Edward Scheetz, a Morgans' executive, described the 11-story, 650-room Hard Rock Hotel as a trophy property that will never be replicated in Las Vegas because of land values. The pool at the Hard Rock occupies land valued at $50 million. On September 1, 2007 the Hard Rock Hotel Las Vegas announced sponsorship of the 2004 Indianapolis 500 champion, Buddy Rice for the final two races of the 2007 IndyCar Series Season.
On February 8, 2007, Anna Nicole Smith died of a drug overdose in a room at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida.
Today, the Seminole Tribe of Florida owns and operates all units except the Las Vegas facility. In 2004, Hard Rock International and Sol Melia Hotels and Resorts launched Lifestar Hoteles España SL, a joint venture that manages Europe's first Hard Rock Hotel in Madrid. The other joint venture hotels are in Chicago, New York and San Diego (the San Diego property includes Hard Rock condominiums). Hard Rock also operates hotels and resorts in Orlando, Florida, a joint venture with Loews Hotels; Bali, Indonesia; and Pattaya, Thailand, a joint ventures with Ong Beng Seng/Hotel Properties Limited. Hard Rock International, continues to expand internationally (including hotels, casinos, resorts, and condominiums) through several joint ventures (Becker Ventures, Ong Beng Seng/Hotel Properties Limited and Loews Hotels) including hotels in Chicago, Bali, Orlando, Penang, San Diego, Singapore and planned opening in Abu Dhabi, Dubai, Hungary, Panama, and Punta Cana[6] - as well as hotel-casinos in Hollywood, Florida; Tampa, Florida; Biloxi, Mississippi; Las Vegas, Nevada; Albuquerque, New Mexico; and Catoosa, Oklahoma.[7]
Hard Rock Cafe International announced in March 2006 that they licensed the "Hard Rock" name to HRP Myrtle Beach Operations, LLC, to design, build, and own a $400 million 150-acre (0.61 km2) theme park called Hard Rock Park. Hard Rock Park opened on April 15, 2008 in Myrtle Beach, South Carolina, closed into bankruptcy September 24, 2008, and converted to Chapter 7 liquidation January 2, 2009. The park was expected to draw an estimated 30,000 visitors per day, promised to create more than 3,000 jobs, and was billed as the largest single investment in South Carolina history. It planned to feature a large concert arena and six zones with more than 40 attractions.[8] But HRP Myrtle Beach Operations, LLC, filed for Chapter 11 on September 25, 2008. The company had at the time hoped to re-open in 2009 after restructuring. On January 2, 2009 after failing to attract a buyer with a minimum US$35 million bid for over 2 months, Hard Rock Park asked a Delaware Bankruptcy Court to convert their filing to Chapter 7 (triggering immediate liquidation of assets to pay off creditors) and closing the park.[9] New owners renamed the park Freestyle Music Park and it to reopened by Memorial Day, 2009, but without the Hard Rock name, though a music theme remains.[10] The park only lasted one more year and never reopened due to finances.
On December 7, 2006, Rank sold its Hard Rock business to the Seminole Tribe of Florida for US$965 million. Included in the deal were 124 Hard Rock Cafes, four Hard Rock Hotels, two Hard Rock Hotel and Casino Hotels, two Hard Rock Live! concert venues, and stakes in three unbranded hotels. Rank kept the Hard Rock Casino in London, but has changed its name to G Casino Piccadilly. The Hard Rock Hotel and Casino in Las Vegas was also not part of the deal, as it was sold by Peter Morton to Morgans Hotel Group in May 2006.[11] The final takeover was mired in controversy, as another of the chain's suitors, Power Plant Entertainment, charged that Merrill Lynch sabotaged its acquisition efforts. On January 8, 2007, Rank shareholders approved the Seminoles' US$965 million offer. The Tribe expected to have finalized the deal by March 5, 2007.[12] The Seminole Hard Rock Hotel & Casino in Hollywood, Florida gained some notoriety on February 8, 2007 when Anna Nicole Smith died there.
On June 22, 2008, the Seminole Hard Rock Hotel & Casino Hollywood began "Vegas-style" table gambling instead of using just Class II slots. The Seminole Tribe paid the State of Florida US$100 million as part of a 25-year pact. On July 5, 2008, the Florida Supreme Court ruled that the governor's agreement was unconstitutional but table games continue to operate because the Federal Department of the Interior approved the now illegal pact with the state.[13]
Hard Rock is known for its collection of rock and roll memorabilia. The cafes solicit donations of music memorabilia but also purchase a number of items at auctions around the world, including autographed guitars, outfits from world tours and rare photographs are often to be found mounted on cafe walls. The collection began in 1979 with an un-signed guitar (a Red Fender Lead II) from Eric Clapton, who was a regular at the first restaurant in London. Clapton wanted management to hang the guitar over his regular seat in order to lay claim to that spot, and they obliged. This prompted Pete Townshend of The Who to give one of his guitars, also un-signed with the note "Mine's as good as his! Love, Pete."[14] Hard Rock's archive includes over 70,000 items and it opened a Hard Rock museum named "The Vault" in Orlando, Florida in January 2003 but subsequently closed it in September 2004. The London Vault remains open, located near the original cafe. In 2005 Deep Purple launched their new album Rapture of the Deep in Hard Rock Cafe London. This show was released as a DVD.[15]
To reveal an overview of past, present and planned Hard Rock Cafes, click on the show link below. This list currently mentions Hard Rock Cafes only and not the other type of venues, such as Bars and Hotels.
Note: The list can be variously sorted using the icon.
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