Haig (whisky)
Haig or Haig & Haig are distillers of scotch whisky.
History
The dimpled bottle was then introduced in the 1890s. This bottle became so well-known and important to the brand that it was registered as a trademark in the USA in 1958 by Julius Lunsford.[1]
Promotions
One of their famous advertising slogans was Don't be vague, ask for Haig.[2][3]
References
- ^ Constance L. Hays (September 30, 1999), Julius R. Lunsford, 84, Trademark Law Expert, New York Times, http://query.nytimes.com/gst/fullpage.html?res=9E04E6D9153EF933A0575AC0A96F958260
- ^ Elizabeth Knowles, "Advertising slogans", The Concise Oxford Dictionary of Quotations, Oxford University Press
- ^ Top 10 advertising slogans, The Guardian, 10 July 2003, http://www.guardian.co.uk/media/2003/jul/10/advertising1
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