| Type | Public |
|---|---|
| Industry | Food processing |
| Founded | Córdoba, Argentina (1951) |
| Founder(s) | Amos Pagani, Fulvio Pagani |
| Headquarters | Córdoba, Argentina |
| Area served | Worldwide |
| Key people | Luis Pagani, Chairman & CEO |
| Products | Food, candies, chocolates, cookies, marmalades, desserts |
| Revenue | 2.02 billion USD (2010)[1] |
| Employees | 20.000 [1] |
| Subsidiaries | Arcor, Aguila [2], Bagley [3], La Campagnola [4], Noel |
| Website | www.arcor.com |
Grupo Arcor (name formed taking the first letters of the words "Arroyito" and "Cordoba": "AR-COR") is a food company specialized in confectionery. The firm was founded on July 5, 1951 in the city of Arroyito, Córdoba, Argentina.
Arcor is the world's largest producer of candies[5] [6], and the largest exporter of confectionery of Argentina, Brazil, Chile and Peru.
As of 2011[update], Arcor has 40 manufacturing plants, with 29 in Argentina alone and the remaining spread among Brazil (5), Chile (4), Peru (1) and Mexico (1). [7] It has exports to over 117 countries. Its current CEO is Luis Pagani, son of founder Fulvio Salvador Pagani.
The company slogan is: "Le Damos Sabor al Mundo" (Spanish for "We Give the World Flavour").
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In 1924, Amos Pagani (Italian immigrant) arrived in Argentina, more specifically to the city of Arroyito (Córdoba), and open a bakery, an occupation that he had exercised in his native Italy.
In 1928, the second of his five children was born, Fulvio Salvador, who, years later, built a factory of candies, together with other people, whose plan (declared by themselves) was "an important production volume, with the purpose of reducing costs."
In 1951 the plant was inaugurated and production began. In 1958, Arcor had already reached a daily production of 60,000 kg (140,000 lb) of sweets. At this point, Arcor wasn't a manufacturer of candies, exclusively. In 1964, the Group carried out its first sales outside Argentina and it began to participate in international events.
The first exports consisted on the sale of glucose-derived products (to European countries, 1964), and sweets (to United States, 1968). In 1970, the first International Convention of Snacks and Confectionery (ISM) was celebrated in Cologne, Germany). Arcor Group had their own stand and it has been a consistent presence ever since.
Arcor then expanded its activities outside Argentina, selling its products to Paraguay, Uruguay, Brazil and Chile. In 1990 its marketing strategists decide to exploit products with more potential of fast commercialization: Bon-O-Bon (padded wafers) and Cofler (high quality chocolates). That year, Fulbio Salvador died in an accident. In 1993 Luis Alejandro Pagani assumed the presidency of the Arcor Group, the elder of the founder's six children. In 1995 Arcor built a large plant in Peru to produce candies and in 1999 opened its chocolate factory of South America in Brazil, which is considered the most advanced in South America.
The following is a list containing the brands and its products, manufactured and comercialized by Arcor: [8]
| Brand | Products |
|---|---|
| Arcor | marmalades, jams, powder desserts, mousses, oils, sauces, tuna, canned fruits and vegetables, turrones |
| Aguila | chocolate bars, chocolate brownies, ice creams |
| Arcoa | chocolate powdered flavoring |
| Bagley[9] | cookies |
| Bon o Bon | alfajores, filled chocolates, ice creams |
| Butter Toffies | chewy candies |
| Cabsha | alfajores |
| Cofler | chocolates, ice creams |
| Cubix | lollipops |
| Dulciora | marmalades, jams |
| Formis | cookies |
| Godet | powder desserts, crème caramels, gelatin desserts |
| Kesitas | snack food |
| Mentho Plus | mints |
| Misky | milk-flavored lollipops, turrones, caramel-coated peanuts |
| Mogul | gummy candies |
| Mr. Pop's | lollipops |
| Noel | powder desserts, marmalades, jams, cakes, crème caramels, gelatin desserts, sauces |
| Opera | wafers |
| Prestopronta | canned food, polenta |
| Rex | snack food |
| Rocklets | chocolate, ice creams |
| Saladix | snack food |
| Slice | ice creams |
| Tofi | chocolate, ice creams |
| Top Line | chewing gum |
| Yahoo | juices |
As a prosperous enterprise in Argentina, Arcor has a history of carrying out philanthropic actions. For example, it founded Arcor Foundation of Argentina (1991), which claims as its goals "to promote the integral development of childhood from an educational perspective, working in close relationship with society, to strengthen institutional and community strategies of inclusion, participation and the articulation of diverse social actors".[10]