| Industry | Advertising & Marketing |
|---|---|
| Founded | 2003 |
| Headquarters | New York, NY |
| Employees | 17,000 (2009) |
| Parent | WPP Group plc |
| Website | www.groupm.com |
GroupM is the world’s largest advertising media company in terms of billings.[1] It is headquartered in New York City with over 17,000 employees and 400 global offices in 81 countries. GroupM was formed in 2003 by WPP Group to serve as the parent company of WPP's media agencies including Maxus, MEC, MediaCom, Mindshare, Xaxis, Outrider, Kinetic, Quasar and IEG. It handles over 32% of the world's media billings making it the world's largest media investment management operation.[2] Irwin Gotlieb is the Global CEO of Group M.
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Through its agencies, GroupM offers advertising media selection services including: media planning and media buying, branded content, digital media, ROI and consumer research, internet marketing (digital, direct, search), content creation, social media marketing, out-of-home advertising and entertainment, sponsorship and sports marketing.[3]
All of GroupM's agencies are independent global operations in their own right. GroupM works as a parent and collaborator in performance-enhancing activities such as trading, content creation, digital advertising, finance, proprietary tool development and other business-critical capabilities.[4] GroupM companies have access to shared resources through GroupM’s specialized services such as GroupM Search (SEM / SEO), which was named OMMA's 'Search Agency of the Year' provider,[5] GroupM Interaction, proprietary technology, entertainment services and GroupM’s trading volume.
GroupM was awarded the 2009 MEDIA Magazine's "Media Holding Company of the Year"[6]