| Type | Educational Technology |
|---|---|
| Industry | Education, Internet |
| Founded | 2006 |
| Headquarters | San Francisco, CA, USA |
| Key people | Roy Gilbert: CEO. Farb Nivi: Founder & Chief Product Officer |
| Website | [1] |
Grockit is an online social learning game company. Grockit prepares students for the SAT, ACT, GMAT, LSAT and GRE standardized exams.[1] Students can take practice tests while collaborating online with other users.[2] Grockit was founded in 2006 by Farbood Nivi.[3] Based in San Francisco, CA, it has raised a total of $17.8M in investment capital primarily from Atlas Venture, Benchmark Capital and Integral Capital Partners.[4][5] The company placed in the top 6 at the 2008 TechCrunch 50 conference.[6]
In May 2010, Grockit was recognized as one of the “2010 Hottest San Francisco Companies” by Lead411.[7]
Grockit is a live online multiplayer game providing test prep.[8] It offers interactive play with other people studying for the same test.[9] It works to integrate elements of artificial intelligence with its services to adapt to students' unique needs.[10] Grockit believes that people learn better through peer-to-peer situations instead of teacher-to-student, and they are building their companies’ products around this idea.[5] Grockit is a play on the word Grok which means to understand something intuitively or by empathy.