Green.tv is a broadband TV channel for films about environmental issues. It is managed by the digital agency, Large Blue, with key partners the United Nations Environment Programme (UNEP), WWF, Friends of the Earth, Oxfam, the RSPB and Greenpeace.
Content is shown via 10 different content streams - Air, Land, Water, Technologies, Climate Change, People, Species, News, Kids and Features - as well as 'Partner' channels. Content comes from a variety of sources including environmental NGOs and charities, Government agencies, businesses with strong 'green' credentials as well as individuals who can upload films directly to the site. In addition, about 20% of the films on green.tv are made 'in-house' by Large Blue.
All content on Green.tv is available on multiple formats including handheld devices. Films are typically 2 – 6 minutes long and further information and links to relevant sources are provided for each.
Green.tv has experienced a steady audience growth since launch. It also makes much of its content available to a network of syndication partners which helps it reach an even broader global audience.
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Green.tv uses a video player that is able to automatically detect the best plug-in users have. The player was built in-house by Large Blue and can play video in Flash, WMV or QuickTime.[1]