Grass Roots (performance improvement)
Grass Roots
|
| Type |
Private |
| Industry |
Management Consulting |
| Founded |
1980 |
| Website |
Grass Roots |
Grass Roots is a global performance improvement company specializing in: Communications, Reward and Recognition, Incentives and Loyalty, Measurement, Meetings and Events management. By designing customized web based solutions, they work with over 2,000 global organizations to influence the attitude and behavior of people with whom they work: Employees, Channel Partners and Consumers. Grass Roots was founded in 1980 and is privately owned and is an associate of WPP Group. Grass Roots is co-headquartered in Miami, London and Singapore with network of offices in 27 locations worldwide in 17 countries with over 1,000 employees and five international customer service call centers in the Americas, Europe, and Asia-Pacific.
Solutions
Grass Roots uses communication tools to deliver appropriate information with interaction and feedback.
- Their employee communication tools are combined with customized reward and recognition programs to engage employees, drive performance, celebrate success and acknowledge loyalty. They manage in-country reward catalogs with top brand merchandise items, gift certificates and experiences.
- Their channel engagement programs focus on incentives and loyalty to influence sales performance and brand alignment in a fragmented audience.
- Their consumer solutions are designed on the acquisition of customers, their retention, growth and ongoing loyalty.
- Their Performance Measurement through their Mystery Shopping combined with their Insights services deliver data and not only statistics.
- Their Meetings and Events office in New York City focuses on bringing people and brands together.
Offices
Grass Roots’ North America offices are located in Miami Beach, Orlando, Seattle, Chicago, Boston, New York, Mexico City, Sao Paulo, Caracas, and Bogota.
In the UK, offices can be found in London, Tring, Bath, Marlow, Stafford, Worcester, and Belfast. Grass Roots also has offices in Madrid, Dublin, Düsseldorf, Zurich and Paris.
In the Asia – Pacific, Grass Roots is located in Melbourne, Singapore, Beijing, New Delhi, and Mumbai.
Internal Inspiration
In the CEO’s blog[1], Grass Roots Inspires, it mentions that Grass Roots published a major piece of research conducted amongst large corporations – Fortune 500 or Financial Times Global 500 constituents. They’ve called it ‘I Want to Hold Your Hand’ after that famous Beatles song. So as part of their 30th birthday celebrations, an internal Grass Roots contest took place in April 2010 amongst all their offices around the world. Each office needed to produce a full inspirational video of the song[2]. Each office’s inspirational video was then combined to make one global video[3].
Awards
- Has appeared in the London Sunday Times "100 Best Mid-Sized Companies To Work For" for the last four years in succession[4].
- Ranked in the HRO Today’s 2009 Baker’s Dozen to be one of the top US recognition providers[5]
- Top 10 Design & Build agency (‘New Media Age’)
- Awarded 2010 Kinetic Process Innovation Vision Award for Excellence in Performance Improvement Solutions[6]
- President and CEO Stephen Humphreys has been named an "HRO Today 2010 Superstar Provider" by HRO magazine in the Recognition Category[7]
- Mario Cruz, the company's Chief Technology Officer for the Americas, has been named CIO of the Year by the South Florida Business Journal (2009)[8]
Clients
Grass Roots currently services more than 60 percent of the Top 100 Global Brands, and counts among its customers BMW, RIM BlackBerry, Symantec, and EMC[8]
External Links
References
- ^ http://www.grassrootsinspires.com/ceo/ Grass Roots Inspires
- ^ http://www.youtube.com/watch?v=58qxRAFy2Zk&feature=related 'I want to hold your hand' US version
- ^ http://www.youtube.com/watch?v=x4hpZg_3wVA&feature=player_embedded 'I want to hold your hand' Grass Roots Group version
- ^ http://www.euroinvestor.fr/news/story.aspx?id=10974028 "100 Best Mid-Sized Companies to Work For"
- ^ http://www.hrotoday.com/content/3859/baker%E2%80%99s-dozen-employee-recognition HRO Today's 2009 Baker's Dozen
- ^ http://www.marketwire.com/press-release/Grass-Roots-Awarded-2010-Kinetic-Process-Innovation-Vision-Award-Excellence-Performance-1119989.htm 2010 Kinetic Process Innovation Vision Award
- ^ http://www.hrotoday.com/files/ProvidersNew.pdf# HRO Today 2010 Superstar Provider
- ^ a b http://www.marketwire.com/press-release/Grass-Roots-Mario-Cruz-Named-CIO-of-the-Year-by-South-Florida-Business-Journal-1073037.htm CIO of the Year