go2 Media is a mobile media company based in Boston, Massachusetts. go2 Media operates go2.com, a mobile entertainment guide that provides users with movie times, concert information, tv listings, local event listings and entertainment recommendations from the go2 national network of local editors. go2 has numerous ‘deck’ or menu placements on the wireless web menus of AT&T, Boost Mobile, Cricket Mobile, MetroPCS, Sprint Nextel, Verizon Wireless, and Virgin Mobile. It has been ranked as a top 20 mobile Media brand by Nielsen Mobile since 2006. go2 Media has created a local marketplace to connect local advertisers with people seeking local information on their phones. By working with yellow page listing providers, mobile coupon services, group discounts and deals programs, local directories, event promoters and other local advertiser sources, go2 has aggregated hundreds of thousands of advertisers looking to attract local customers. go2 distributes its local content and local advertising to publishers through a location based publishing platform.
go2 was founded and launched by Lee Hancock in 1999 with over 300 Wireless Application Protocol (WAP) mobile websites. In May, 2002, go2 and AT&T launched the world’s first mobile Location Based Services application that used Automatic Location Identification (ALI) technologies mandated by the FCC. go2 users were able to use AT&T’s ALI to determine their location and search near that location to obtain a list of requested locations (stores, restaurants, etc.) ranked by proximity to the ALI provide by the AT&T wireless network.
In 2007 go2 sold its mobile media business to Boston based 80108 Media, backed by General Catalyst. 80108 Media changed its name to go2 Media and currently operates all of go2’s websites and business from its offices in Boston, MA.