| Type | Public |
|---|---|
| Industry | Donut shops |
| Founded | 2003 |
| Headquarters | Manila, Philippines |
| Area served | Philippines Kuwait |
| Key people | Michael Trillana (president) |
| Products | Donuts Coffee Pizza Ice cream |
| Parent | The Donut People Incorporation |
| Website | www.gonutsdonuts.com |
Go Nuts Donuts is a donut shop chain based in the Philippines. It is also referred to as "The Manny Pacquiao of the Donut World."[1]
Contents |
The Trillana-De Ocampo clans engaged in a donut business and attempted to have a franchise of the American-based Krispy Kreme. They, however, were denied.[1] Thus, they decided put up their own. After 18 months of planning, Go Nuts Donuts was created.
On their first day of business, a total 700 donuts were sold. As of 2009, the chain sells an average of 20,000 per day. At one time, it sold as many as 27,000. Wanting to promote their donuts outside the country, they started delivering through DHL or Fedex.[2]
Although sales were up and people around permitting them to increase their prices, they remained retailing at their usual prices. Michael Trillana stated
| “ | We want to be as affordable as we could be. Even if people were telling us we could charge higher, we said no, we'll keep the pricing. We really want to offer a strong value proposition to consumers, and I think we've been rewarded by that because people are buying by the boxes | ” |
Trillana considers the business a gift from his son who died just a couple of days before their first store opened.[3]
The doughnuts of Go Nuts Donuts have been made almost in a similar style as those from Krispy Kreme. They're referred to as less sweet, but larger and last a longer period. The chain has established a franchise store in Kuwait, giving the latter a run for its money. It also has plans to open more in Malaysia, China, and Australia.[4]
Three types of donuts are served:
The chain even serves pizza (doughnut-shaped ones which make them unique from those of other establishments). Coffee, as well as non-coffee beverages, is also served hot or cold.