| "Gimme All Your Luvin" | ||||
|---|---|---|---|---|
| Single by Madonna featuring M.I.A. and Nicki Minaj | ||||
| Released | January 2012 | |||
| Label | Live Nation, Interscope | |||
| Writer(s) | Madonna, Mathangi Arulpragasam, Onika Maraj, Jimmy Iovine, Audiobot | |||
| Madonna singles chronology | ||||
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"Gimme All Your Luvin" is a song by American singer-songwriter Madonna featuring guest vocals from M.I.A. and Nicki Minaj. It will be released the last week of January 2012, as the lead single of her forthcoming twelfth studio album. The song is the debut release from her Live Nation contract and will be distributed in partnership with Interscope Records, under a new three-album deal. A demo version of the song was leaked on November 8, 2011, under the name "Give Me All Your Love".
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On November 8, 2011, two snippets of the demo leaked on the web.[1] Later that day, the entire demo of the song, as "Give Me All Your Love," was leaked onto the Internet.[2] According to Billboard: "Within a few hours, it was among one of the top 10 trending topics worldwide on Twitter."[2] After the release of the demo, Madonna's manager, Guy Oseary, wrote on Twitter, "The plan was for new music to come out in the new year. I'm very happy with the positive reaction to the demo, but we are very upset with whoever leaked the song!!!!!!!! we are asking that the fans please help us police any more leaks. we have a lot in store for you. but please respect the process."[3][4] The leaked demo lacked vocals from M.I.A., who later confirmed via Twitter that she collaborated on the song.[4][5][6][7]
On December 22, 2011, the police arrested a 31-year-old man from Spain who reportedly leaked the demo. They confirmed the suspect's initials as J.M.R. and described him as "a big Madonna fan"; they found recordings of the song in his belongings.[8][9][10][11]
On December 15, 2011, Madonna announced that the song will be titled "Gimme All Your Luvin" and that it would be released in January 2012.[12] The track will be her debut single from her 360 deal with Live Nation Entertainment which was signed in 2007. Through this contract, Madonna and Live Nation signed a three-album deal with Interscope Records, who will market and distribute the single and the studio album.[13]
The demo starts with a cheer: "L-U-V MADONNA" sung by Madonna,[3] after which a "polished 60s shakedown" follows.[14] Priya Elan of NME said that the demo resembles Madonna's own songs "Beautiful Stranger", "Amazing" and the songs on her albums Ray of Light (1998) and Hard Candy (2008).[14] In the chorus, Madonna sings the lines "Give me all your love/ Let's forget about time and dance the night away", which led to criticism because according to Priya Elan they are "neither befitting of the grande dame of disco nor are indicative of the type of lyrics she should be penning at this stage in her career."[14] Entertainment Weekly's Lanford Beard commented that the demo, "blends Katy Perry-meets-Gwen-Stefani chanting, echoes of Ashlee Simpson's regrettable foray into New Wave-y synth-guitar sounds, and a 'Hold It Against Me' redux breakdown."[15] John Mitchell of MTV Newsroom commented that the instrumentation of the song consists of "glittery synths, marching band drums, claps and a catchy-as-hell chorus."[3] Lewis Corner of Digital Spy called the song an "'80s-inspired electro-thumper complete with a cheerleader chant of 'L-U-V Madonna!'"[16]
In a review of the leaked demo, Priya Elan of NME graded the song 7.8 out of 10, commenting: "what Madonna's doing in this song is so much more impossibly fun than we could have imagined that all of that talk seems unimportant," and added, "Madonna sounds like Madonna again, which is a reason to celebrate."[14] Lanford Beard of Entertainment Weekly gave a mixed review for the demo and wrote: "Madonna is her own artist, a woman who has proved over four iconic decades in the business that she is more than capable of creating much more inventive and exhilarating music than this. 'Love' is cloying, derivative, and, frankly, boring — the kind of second-rate single I’d expect to hear from a less-experienced pop ingenue who takes what they can get...[Madonna] deserve[s] better."[15]
Nicki Minaj tweeted on December 8 that she was on set with Madonna filming the video for "Gimme All Your Luvin".[17][18] MegaForce will be directing the music video the same week for the photoshoot of the album packaging.[19]
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