Gideon Amichay

Gideon Amichay (Born 1963) is an Israeli Communication Artist, cartoonist, writer and ad man; he is the recent Chief Creative Officer & Joint Managing Partner (1994-2011) at Shalmor Avnon Amichay/Y&R Tel Aviv, Israel.

Contents 1 Biography 2 Career 3 Awards and achievements 4 Jury member 5 References 6 External links

Biography

Gideon Amichay was born and raised in Holon, Israel. He served in the IDF as a graphic designer and a reporter in the IDF's weekly newspaper "Bamahane". In 1990 Amichay graduated with honors his visual Communication studies at the "Betzalel Art Academy" in Jerusalem, and School of Visual Arts in New York. In 2008, Amichay graduated with honors his EMBA studies for company leaders at the Berlin School of Creative Leadership.

Career

Amichay began drawing cartoons for television and newspapers at the age of 14. Amichay's cartoons and articles were published in many newspapers in Israel, including "Yediot Aharonot", "Globes", "Ha'aretz", "The Marker", "Calcalist" and "Ma'ariv", where he also started working as a cartoonist and journalist. Later, his cartoons were also published abroad, including in "The New Yorker" (1995).

In 1990, Amichay started his journey in the world of advertising as a creative director at the "Warshavsky Froehlich Dover/Grey" advertising agency. In May 1994 he joined Rami Shalmor and Shlomi Avnon as a partner and they turned into the "Shalmor Avnon Amichay" agency, where he served as joint CEO and Chief Creative Officer. Later, the agency joined the international Young & Rubicam network. From July 2011, the company's founders, Rami Shalmor, Shlomi Avnon and Gideon Amichay, became active chairmen. Amichay gave many lectures in Israel, including in Tel Aviv University, IDC Herzliya, Hebrew University, Betzalel Art Academy, The Neri Bloomfield School, and Shenkar College.

Some of Amichay's lectures were broadcasted live on Israel's Channel 2 website. Amichay was also invited to be a keynote speaker abroad, including in Eurobest (2009), New York Festivals (2010), in Shanghai, and in the Cannes Lions Festival (2011).

Amichay is a committee member for The Israeli Cartoon Museum and, together with Ze'ev Ravid, they led the museum's branding campaign. Amichay is a member of the Young & Rubicam creative board.

On September 11, 2011, Amichay has partnered with AniBOOM and initiated a project to honor the upcoming 10th anniversary of September 11 attacks by bringing together animators from all over the world. Amichay envisioned that each participant would create a short animation inspired by the title: 9/11. It’s been ten years.^[1] One of the videos was made by Amichay himself.^[2]

On September 2011, Amichay published his first book in Hebrew - "לא, לא, לא, לא, לא, לא, כן" that translate to: "No, No, No, No, No, No, Yes", an English Addition is soon to be released.

Awards and achievements

In his position of Chief Creative Officer at Shalmor Avnon Amichay, Amichay led the agency to win many awards, including:

• 17 Cannes Lions awards, the largest number of Cannes Lions awards for an Israeli agency (up to 2011).
• An internet campaign for Danone Strauss, which achieved a record number of votes- approximately 10,000,000, for a campaign voting for the pictures shown on yogurt cups.^[3]
• Archive magazine granted the main interview to Amichay in a 2011 edition (11-1).^[4]
• The agency won the One Show Silver Pencil Award for the Israel Aids Task Force "Get Tested Project" and is the only Israeli agency that won it (up to 2011).^[5]
• The UN granted a special award to the agency for the Israel Aids Task Force SDIA project (2010).^[6]
• The agency was awarded the title of agency of the year in the Young and Rubicam worldwide agency (from 184 agencies) and won the Jewel Award.^[7]
• The agency won 2nd Media Agency of the Year at the Cannes Lions Festival (2009)^[8]
• The agency won the Grand Prix in London International Awards (LIA) (2009) for the radio campaign for the Israel Aids Task Force.^[9]
• The agency won the Grand Prix in the New York Festival (1999) for the radio campaign encouraging advertising through the radio.^[10]
• The agency won the Gold Clio twice, for "Internet Shutdown Project" (2008), and the Israel Aids Task Force's SDIA Project (2010), the agency is the only Israeli agency that won this award (up to 2011).^[11]
• The agency won the Grand Prix in the Golden Drum competition, for the Israel Aids Task Force SDIA project.
• During 2008, the Israeli Marketing Association granted Amichay the title of "Marketing man of the month" in Israel for excellence in marketing Israeli advertising worldwide^[12]
• Under his leadership, the Agency won "Agency of the year" many times (2000, 2003, 2005, 2006, and 2007).
• The agency won 20 Effie Awards including a Platinum (2005) & a Grand Effie(2006).
• The first ever Grand Prix at PIAF was awarded to the Get Tested Project.(2011)^[13]

Jury member

• Cresta (Grand Jury president)^[14]
• AdPrint^[15]
• Clio.^[16]
• Eurobest.
• New York Festival.^[17]
• Creative Heads.^[18]

References

External links

• Gideon Amichay's blog
• Gideon Amichay's - at the Creative Heads competition
• Gideon Amichay, The Modern Consumer, an article in the weekly Campaign Magazine
• Shalmor Avnon Amichay/Y&R Blog
• an interview for BestAdsOnTV.com during Cannes Festival 2011

Persondata
Name	Amichay, Gideon
Alternative names
Short description
Date of birth	1963
Place of birth	Holon, Israel
Date of death
Place of death