| URL | getglue.com |
|---|---|
| Slogan | Check-in to tv, movies and music |
| Commercial? | Yes |
| Type of site | Social Networking |
| Registration | Required |
| Available language(s) | English |
| Owner | AdaptiveBlue, Inc |
| Created by | Alex Iskold, CEO |
| Launched | October 2008 |
| Alexa rank | 4,052 (as of November 2011[update])[1] |
| Current status | Online |
GetGlue is an entertainment-based social networking website for mobile devices. Users "check-in" to the entertainment that they consume using a website, mobile website, or a device-specific application.[2]
The service was launched in October 2008 by AdaptiveBlue, a NYC-based company.[3]
In November 2010 GetGlue was called a leader in the emerging social entertainment market by Bloomberg.[4]
GetGlue partners include 20th Century Fox, AMC, ABC Family, Disney Theatrical, Discovery, ESPN, FOX, Food Network, Hachette, HBO, HGTV, MTV, MSNBC, Showtime, Penguin, PBS, Random House, Simon and Schuster, Syfy, Sony Pictures, Travel Channel, USA Network, Universal Pictures, and Warner Bros. theatrical.[5][6]
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After checking-in users receive points and may earn virtual stickers,[7] receive recommendations,[8] and can earn discounts for entertainment companies.[9] Once a month, users can request to have real versions of the stickers they earn online mailed to them for no cost. Stickers are typically mailed in batches of approximately 20.
Since March 2011, GetGlue included Foursquare check-ins enabling users to say what they're watching and where.[10]
In September 2011, GetGlue partnered with DirecTV to enable users to check-in via on-screen controls, its first partnership with a pay-TV service. Users can also see their friends' streams and switch to their channels.[11]
On February 27, 2011, GetGlue saw over 31,000 check-ins at the Oscars.[12] In June 2011, the record for Most Check-Ins to a TV Show was broken during the premiere of True Blood Season 4 on HBO. Over 38,000 people checked in and earned a sticker.
Union Square Ventures led the Series A round in 2007.[3] Union Square Ventures and RRE Ventures invested a total of $4.5 million in the Series B round of October 2008.[3] Time Warner led the $6 million Series C round of funding in December 2010, with participation from previous investors RRE Ventures and Union Square Ventures.[13]