| Type | Private |
|---|---|
| Headquarters | London, United Kingdom |
| Slogan | Live Local. Live Social. |
| Website | http://geomium.com |
| Type of site | Social Networking |
Geomium is a location-based social networking website, and iPhone application. Unlike many other location-based services which focus on a single type of information, such as places or events, Geomium combines places, events, deals and people all into a single application. It aggregates its information from sources such as Yelp, Qype and Eventful [1]. The service launched to the public on September 29th 2010, focusing initially on London, UK, with more cities and mobile platforms are planned [2].
In addition to all of the aggregated local information Geomium provides real-time location updates, allowing users to see exactly where their friends are, rather than the last location they checked in to [3]. In addition to private member-to-member communication the site features "shouts", public location-tagged announcements and recommendations that other users can comment on [4].
Geomium doesn't offer "badges" or other game mechanic type rewards that are currently popular among location-based services. Instead it is aiming to be a useful application that is attractive to the mass consumer [5], and aims to "connect people with the people and places around them, creating a social awareness that does not currently exist" [6].