| Generation П | |
|---|---|
Theatrical release poster |
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| Directed by | Victor Ginzburg |
| Produced by | Aleksei Ryazancev Stas Ershov Gina Ginzburg Victor Ginzburg |
| Written by | Victor Ginzburg Gina Ginzburg |
| Starring | Vladimir Epifancev Mixail Efremov Andrei Fomin |
| Music by | DJ Shadow |
| Cinematography | Aleksei Rodionov |
| Editing by | Anton Anisimov Karolina Machievska Irakly Kvirikadze Vladimir Markov |
| Studio | Room |
| Release date(s) | April 14, 2011 |
| Country | Russia |
| Language | Russian |
| Budget | $7 million |
| Box office | $4 million[1] |
Generation P (Russian: Generation "П") is the first feature-length screen adaptation of the eponymous novel by the Russian author Victor Pelevin. Work on the film began at the end of 2006, and it was released in Russian theaters on April 14, 2011.
Contents |
Like the novel, the film has a complex structure and many intertwined storylines. During work on the film, the plot was subjected to a major reworking: in contrast to the novel, the story of which ends at the end of the 1990s, the film is brought into the present day and even extended slightly into the future. The film is also in many respects built on hallucinations, including a speech by Che Guevara concerning how and why television is destroying humankind.
The film follows Babilen Tatarsky as he struggles to work and adapt to life in Moscow in the newly independent Russia. Babilen seems to have a natural talent for writing advertisement scripts, and so he begins working in an advertising agency which promotes Western brands, adapting their advertising campaigns to the "Russian mentality."