Géant (French pronunciation: [ʒeɑ̃]) part of French retailing giant Groupe Casino, is a European hypermarket chain and is based in France.
Géant has about 113 hypermarkets all over the world. The concept is to have all kinds of items available under one roof - from common household items and food to computers and home theater systems. The Géant card system has been introduced which rewards customers for their loyalty. There are over two million Géant card-holders today. It is recognised as the 5th largest hypermarket chain in the world and the second largest in France after Carrefour.
Fu-com joined hands with Groupe Casino - one of the world's largest French hypermarket chains, to bring the "Geant hypermarket" to Middle East for the first time.
In May 2001 Geant opened its first store in Bahrain & opened Geant Hypermarket Dubai in 2005. With the Group's strength in local retailing and knowledge of the region and Groupe Casino's expertise in Hypermarket operations, Geant is an embodiment of the best local adaptation of International standards in retailing. The consumers are presented with a retailing experience that is suited not just to their needs but also to their tastes and aspirations.
The Hypermarket's unique "It’s Geant and it’s for you" marketing strategy and aggressive theme-based promotional campaigns has helped it to pitch itself across all Customer segments of Dubai's multi-cultural consumers.
Patterned after the leading retailers in Europe and covering approximately 13000 square meters, an average of 40 customer checkout counters and about 300+ staff members, the Hypermarket carries an average of 65000 product lines including food, grocery, apparel, house ware, consumer electronics, beauty care, etc.
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