Furniture Village

Furniture Village
Industry Retail
Founded 1989
Founder(s) Peter Harrison
David Imrie
Headquarters Slough, England, UK
Number of locations 36 (January 2009)
Products Furniture
Website Furniture Village Website

Furniture Village is a British furniture retailer. It has over 36 stores throughout the United Kingdom, the first of which was opened in Abingdon. The company is headquartered in Slough.[1] This is the largest privately-owned furniture chain in the United Kingdom.[2] Their target market is the upper end of the price range for the moderately rich.[3] Their advertising has attempted to establish quality, rather than price, as the distinguishing point from competitors DFS and Courts.[4]

Contents

History

The company was established in 1989 by Peter Harrison and David Imrie in partnership with Cadogan Estates. Cadogan Estates sold its 70% stake in the chain to its management, led by Peter Harrison, in December 2001.[2] In August 2002, Furniture Village bought three Conroys stores from the administrators to give it a presence in North East England.[5] Also in 2002, the company launched an upmarket retail brand, the London Furniture Company,[6] but this was unsuccessful and closed in 2005.[7]

Awards

Furniture Village has won trade magazine Cabinet Maker's awards for small, medium and large retailer of the year.[3] It won the National Interiors Retailer of the Year award for 2007.[8]

References

  1. ^ "Furniture Village Limited", Companies House. Retrieved 5 March 2011.
  2. ^ a b "Cadogan sells Furniture Village", The Daily Telegraph, 8 December 2009.
  3. ^ a b "Sofa so good: Furniture Village founder Peter Harrison has underpinned the success of his brand with lucrative property strategies. Christine Eade sits down for a chat.", Property Week, 9 July 2004.
  4. ^ "Furniture Village to emphasise quality.", Marketing, 29 June 2005.
  5. ^ "Conroys orders to be honoured.", Cabinet Maker, 16 August 2002.
  6. ^ "Furniture Village boss quits amid ad review.", Marketing Week, 9 October 2003.
  7. ^ "Upmarket test for Furniture Village.", Cabinet Maker, 11 November 2005.
  8. ^ "Meeting demands pays off.", Cabinet Maker, 26 January 2007.

External links