| Industry | Media and personal services |
|---|---|
| Founded | 2001 |
| Headquarters | Hong Kong |
| Website | http://www.fridae.asia |
Fridae (匯樂) is a diversified media and services company that caters to the gay and lesbian community of Asia. Its strategy covers the Internet, Broadcasting, Publishing and Events. Its slogan is "Empowering Gay Asia".
Fridae was founded by current CEO, Dr Stuart Koe, in 2001. Prior to October 2006, Fridae was also involved in the organisation of large dance party events such as Nation and Snowball. On 13 October 2006, Fridae announced that following Nation VI to be held in Phuket that year, Fridae would concentrate on regional expansion and advocacy work.[1] Fridae Events include parties such as NATION (named one of the Top 10 Gay Events in the World by DNA Magazine) and SNOWBALL, offering companies invaluable offline exposure and marketing opportunities.
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"Fridae" is inspired by "Man Friday" from Daniel Defoe's novel Robinson Crusoe. Koe has stated "as a man Friday or girl Friday, we wanted a site that could be your indispensable assistant"[2]
It's online presence is at the Fridae.com portal, offering news, city guides, opinion articles and personals. The site is currently published in English, Traditional Chinese and Simplified Chinese. It provides a mix of Content, Community and Commerce to more than 400,000 consumers each month.
"Perks" is a premium paid service.[3]
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