| Founded | 2002 |
|---|---|
| Headquarters | El Segundo, California |
| Parent | Internet Brands |
| Website | FitDay.com |
FitDay is an online diet journal or food diary.
Contents |
FitDay began as a personal computer software application written by two Boston programming entrepreneur], Jim and Russ Determan (brothers), in 2002.[1] Subsequently, they launched an internet version of the software on the domain FitDay.com. Internet Brands acquired FitDay in 2008, though the original programmers continue to lead development of the site.[2] The site operates in Internet Brands' Health category along with health-focused sites such as 3FatChicks, CancerForums.net, and HealthNews.org.[3]
The purpose of the website and the software is to track calorie consumption, calorie burning, weight loss goals, and various aspects of physical fitness. By entering all food and beverage consumption into the site, users maintain a food diary that tracks variables such as calorie, fat, carbohydrate, mineral, and vitamin intake. The site contains an extensive nutritional values database, and also provides for the tracking physical activity.[4]