Firangi TV is a channel from the Sahara One Media, one of India's media giants based in Mumbai, Maharashtra[1]. The channel would air global soap operas dubbed in Hindi. FIRANGI due to be launched on February 25, 2008, would air bold and contemporary TV shows from Europe, North America, South America and Asia, dubbed in Hindi. 'Bold text'''Bold text'Italic text''''' The target audience for channel is aimed at 20-40 year olds residing in northern and western India. It would be a departure from the commonly shown soap operas with similar storylines but would instead show sitcoms, short stories, adventure series and even movies. Most of the serials would be of one hour duration unlike Indian serials which are normally of 30 minutes playing time.
The shows that will be aired would last for maximum 6–8 months and would not be more than 2 years old, even some of them would be running currently in their respective countries.