| Industry | Retail |
|---|---|
| Founded | 1993 |
| Headquarters | United States |
| Products | CDs, Blu-ray/DVDs, and Video games |
| Parent | Trans World Entertainment |
| Website | fye.com |
F.Y.E., standing for "For Your Entertainment," is a chain of entertainment media stores in the United States. As one of many Trans World Entertainment brands, it began in 1993 and was expanded in 2001 after buying out and rebranding mall-based Camelot, Strawberries, Record Town and Coconuts stores. The store deals primarily with entertainment products such as selling, buying, and trading CDs, Blu-ray Discs, DVDs, video games, and books.
The landmarked downtown Boston Strawberries store at 411 Washington Street is an f.y.e. store. It was reported to be closing in early 2012.[1] Strawberries is also a former brand of Trans World.
The first f.y.e. store opened in 1993 at the Trumbull Mall (now Westfield Trumbull) in Trumbull, Connecticut.[2][3] A second later opened in Victor, New York, and a third at Colonie Center in Albany, New York in 1997.[4]
In 2001, Trans World unified its other mall-based stores under the "f.y.e." name after buying out Camelot Music. During that year, a major re-branding campaign made f.y.e. the brand name for all of Trans World Entertainment's mall-based retail stores as well as many freestanding locations, though some freestanding or strip mall stores continued to operate under regional brands like Planet Music.
In 2006, Trans World began remodeling buildings that were former Coconut stores and Media Play outlets near Salt Lake City, Utah and Buffalo, New York into f.y.e. superstores.
f.y.e. closed over 100 locations in 2009.[5]